StyleHaul Hires Mia Goldwyn Former VP, Paramount Studios As Chief Content Officer
StyleHaul, the leading multi-platform marketing solution for fashion and beauty brands with scale, expands C-suite and original content programming strategy.
April 01, 2014 --
LOS ANGELES, April 1, 2014 /PRNewswire/ --Today, StyleHaul, the leading multi-platform marketing solution for fashion and beauty brands with scale, announced Mia Goldwyn as the company's new Chief Content Officer, StyleHaul. StyleHaul has 138 million YouTube network subscribers and attracts 53 million monthly unique visitors. Goldwyn will assume her post in StyleHaul's Los Angeles headquarters on April 1, 2014 and report directly to Stephanie Horbaczewski, president and CEO, StyleHaul. (www.stylehaul.com)
Goldwyn leaves her role as Vice President of Business Development, Digital and Insurge at Paramount Pictures. During her 13-year tenure with the studio, Goldwyn worked across multiple business groups, including digital, business development and strategy, licensing, and home media both in the U.S. and abroad.
Goldwyn most recently helped re-launch Paramount Digital Entertainment, the studio behind the Emmy-Nominated hit digital series, Burning Love, produced by Red Hour's Ben Stiller, as well as led third party distribution and brand sponsorship deals.
"As we continue to expand our portfolio of branded content, creative and premium production programming, we are hiring executives who bring a unique expertise and global insight to the industry and our partners," said Stephanie Horbaczewski, president and CEO of StyleHaul.
Goldwyn will oversee the company's original content programming strategy including, production and expansion into new digital mediums. Goldwyn will also lead StyleHaul's partnership with FremantleMedia to develop 10 original content programs over the next two years.
"StyleHaul has built an impressive, highly engaged, and authentic global audience," said Mia Goldwyn, chief content officer, StyleHaul. "Our vision is to continue to scale that audience by delivering premium original programming and building innovative partnerships across all platforms."
"This is a first-class appointment for StyleHaul and an important milestone for the business," said Giles Drew, vice president, strategy at RTL Group, the leading European entertainment network, parent company of FremantleMedia and an investor in StyleHaul. "Bringing Mia on board, with her track record in premium original content development and branded entertainment, reflects StyleHaul's development into a multi-platform media brand."
StyleHaul continues to build out its executive bench. In January James Stafford, Google's former Head of Branded Content in Europe, was brought on to run StyleHaul UK and drive revenue in the market. Last year Alison Kennedy, formerly of Glam Media, joined StyleHaul as the company's Chief Revenue Officer. Kennedy has been responsible for double-digit revenue growth as a result of expanding the company's global sales strategy. Last year Seth Klein joined StyleHaul as Chief Financial Officer. He was hired from CityGrid Media, a division of IAC.
StyleHaul is a leading multi-platform marketing solution for global fashion and beauty brands with scale. StyleHaul helps to curate style-centric programming designed for the 18 to 34 year-old female demographic. The StyleHaul network on YouTube is home to more than 4,000+ channels across 61 countries and 138 million network subscribers. StyleHaul has more than 53 million monthly unique visitors. StyleHaul is leading the next generation of fashion-forward influencers, who come to not only consume, but also to create, share and engage with their communities online. StyleHaul has raised funding from BDMI, RTL Group and RezVen partners.
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