Seinfeld Train Takeover To Hit The Tracks May 12
Sony Pictures Television Turns 11 Train Cars on NYC's #7 Subway Line Into Seinfeld's Monk's Cafe to Promote Iconic Show's Return to 11 PM Slot on WPIX-TV
May 08, 2014 --
NEW YORK, May 8, 2014 /PRNewswire/ -- Beginning May 12, New York City straphangers who board the Number 7 train will step into an immersive scene from Seinfeld's favorite diner when Sony Pictures Television, in conjunction with media partner CBS Outdoor, implements the first-ever total train takeover in the MTA's history.All 11 cars of an entire train on the Number 7 subway line will be fully wrapped on both interior and exterior, transforming it into Seinfeld's Monk's Cafe, complete with Jerry, Elaine, George and Kramer in their preferred hangout.
In April, Seinfeld returned to an 11:00 PM berth on PIX11 by popular demand after having been moved to a midnight slot last fall. PIX11, Tribune Broadcasting's flagship NY station, has been home to Seinfeld for a total of 10 years thus far. Sony Pictures Television just renewed Seinfeld for an unprecedented fifth cycle.
"For an entire a month, a New York City subway will become the 'Seinfeld 11 Train' in honor of our ongoing commitment to this hilarious show and WPIX," said Sheraton Kalouria, Chief Marketing Officer for Sony Pictures Television. "Now, any time New Yorkers want to know where to find 'Seinfeld', they just have to think 11 on 11."
The promotion coincides with the first Mets-Yankees Subway Series of the 2014 baseball season, set for the Seinfeld Subway's inaugural week of May 12. Fans heading out to Citi Field on the 7 train will be able to enjoy the Monk's Cafe Seinfeld experience as they prepare for the Subway Series and the ultimate New York night at the ballpark, or of course, they can watch on PIX11, which is the broadcast home of the Mets.
"Nothing is more New York than Seinfeld, the subway, the Mets-Yankees rivalry and PIX11," said Rich Graziano, President and General Manager, PIX11. "Combining all of these is the perfect way to create an iconic New York experience for fans and viewers."
About Sony Pictures Television
Sony Pictures Television (http://www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry's leading content providers.It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry's largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business,SPT has 16 wholly-owned or jointventure production companies in 12 countries and also maintains offices in 32 countries. SPT's worldwide television networks portfolio includes 124 channel feeds available in 159 countries, reaching more than 840 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of cable channel Game Show Network (GSN), 3D channel 3net and national U.S media sales company ITN Networks, Inc. SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT's syndicated series as well as in U.S. digital businesses including DrOz.com and PlayStation.
Founded in 1948 and owned by Tribune Broadcasting, a division of the Tribune Company, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network, and its successful primetime programming, award winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children's programming and public affairs shows, as well as outstanding event coverage, have contributed to the station's success. PIX11 has earned over 260 Emmy Awards including two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast. The station has been honored with numerous other awards for excellence in reporting, news coverage, public affairs, specials and features. In addition, PIX11 has been the broadcast home of the New York Mets since 1999. For more information, visit www.pix11.com
SOURCE Sony Pictures Television
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