Reunite with the Great Outdoors this Summer
The OFF!?? Brand Partners with National Get Outdoors Day to Encourage Active Outdoor Fun on June 14th
June 12, 2014 --
RACINE, Wis., June 12, 2014 /PRNewswire/ --Spending time outdoors makes us happy, but most Americans say they struggleto enjoy enough time outside, citing bugs as one of the top barriers to spending time outside, according to a recent OFF! survey1. To help encourage Americans to get back outside, the OFF! brand has partnered with National Get Outdoors Day, or GO Day, an annual event that encourages people of all ages to enjoy active outdoor fun. Last year, the event was held across 138 sites and brought in thousands across the nation for a day of outdoor-themed activities. There are 163 official GO Day sites in 2014.
In addition to partnering with GO Day, the OFF! brand has also partnered with Bachelorette alum, active mom and outdoor enthusiast Trista Sutter to remind people of the importance of taking protective measures against mosquito and tick bites and enjoy every minute under the open sky, distraction-free.
"As a mom of two growing children, taking time outside as a family is incredibly important," says Sutter. "Whether we're exploring on vacation or relaxing in the backyard, my kids are happier and healthier when we do activities outside of the house, and so am I, so long as I am prepared to combat mosquitoes with OFF! repellents."
The OFF! brand has a suite of products to help people spend more time outdoors, such as the OFF! FamilyCare and OFF! Botanicals lines of repellents. The new OFF! Explore line of repellents offers portable, easily accessible repellent for outdoor enthusiasts and is great for hikers and campers. For more exuberant outdoor activities, there's OFF! Deep Woods for long-lasting protectionagainst mosquitoes, ticks and biting flies.
The Outdoors Misses You
With National Get Outdoors Day fast approaching, Americans are making plans to take advantage of the numerous free outdoor activities offered across the U.S. on June 14 ranging from free admission to select national parks, guided hikes, cycling, water sports and more.
While GO Day will be celebrated nationwide, check out what the OFF! brand has in store for events in these select markets on Saturday, June 14, 2014:
- Denver, Colorado: Celebrate the outdoors at City Park. Stop by the OFF!tent for fun facts, giveaways, a photo booth and more! Click here for more details, or visit the event's official site: http://www.getoutdoorscolorado.org/.
- Minneapolis, Minnesota: Reconnect with nature at Powderhorn Park. Visitors can take part in canoeing, geocaching, fishing, nature crafts, archery, mountain biking and more. Make sure to find an OFF!representative to learn how to maximize your fun outdoors and for product samples. Click here to learn more.
- Atlanta, Georgia: Enjoy the fresh air at Sweetwater Creek State Park in Lithia Springs, Georgia. Try your hand at archery, get your feet wet on an aqua bike, and make sure to stop by the fishing pond, brought to you by OFF!. Click here for more details.
- St. Louis, Missouri: Take in the majesty of Gateway Arch at the Jefferson National Expansion Memorial Park. Participate in a wide range of outdoor activities, from rock climbing to solar-powered s'mores cooking. Look for an OFF! representative to learn more about outdoor fun and receive product samples. Click here for details on the whole event.
- Visit www.nationalgetoutdoorsday.org/locations for more events and locations.
When life keeps you indoors, get your outdoor fix through the OFF! VistaCams: three remote outdoor cameras broadcasting the splendor of the great outdoors twenty-four/seven. Channel your inner nature photographer and capture, customize and share photos with the live-stream, 360-degree cameras. Over the next three months, check in to try and catch elusive animals, a mountain sunset or even a shooting star.
Keeps Bugs OFF!
For more information about OFF! products, check out www.OFF.com, and you can keep up with Sutter on Twitter by following @TristaSutter, or visiting her website at www.TristaSutter.com. OFF! products are available in the insect repellent, lawn-and-garden and sporting good sections of food, drug, do-it-yourself and mass-merchandise stores such as Target, Walmart and CVS.
About National Get Outdoors Day
GO Day is an outgrowth of the Get Outdoors USA! campaign, which encourages Americans, especially our youth, to seek out healthy, active outdoor lives and embrace our parks, forests, refuges and other public lands and waters. Working with the FS, Get Outdoors USA! hosted six recreation forums in early 2007 and learned that public lands were missing the right triggers to capture the attention of today's youth. The GO Day concept was first tested at the Outdoor Recreation Village at Super Bowl XLII in Glendale, Arizona, which drew over 100,000 visitors.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE, KIWI, OFF!, PLEDGE, RAID, SCRUBBING BUBBLES, SHOUT, WINDEX and ZIPLOC in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN, TANA, BAMA, BAYGON, BRISE, KABIKILLER, KLEAR, MR MUSCLE, and RIDSECT. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
1This research was conducted within the U.S. by independent market research company Edelman Berland on behalf of OFF! from March 14-19, 2014, among 1,006 participants age 18 or older (464 men and 542 women). The margin of error for the audience is + 3.1 percent at the 95 percent confidence level.
SOURCE OFF! lnsect Repellents
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