Regional Mexican Superstars Roberto Tapia and Calibre 50 to Headline Billboard En Concierto
The Invitation-Only Live Concert Series Leading up to the Billboard Mexican Music Awards Will Tour Houston, Dallas and Los Angeles
September 19, 2013 --
MIAMI, FL--(Marketwired - September 19, 2013) - Following the remarkable success of the latest edition of the Billboard Latin music concert series, Billboard En Concierto, Billboard, the world's premier music brand, Cardenas Marketing Network (CMN), the leading Latin entertainment company in the U.S., and Telemundo Station Group announced today a new edition of the highly acclaimed music concert series taking place in October and leading up the the Billboard Mexican Music Awards. The three-city invitation-only music series will feature live performances by two of today's most popular Regional Mexican Music acts, Roberto Tapia and Calibre 50. Billboard En Concierto is sponsored by Western Union and MetroPCS, and produced by CMN in partnership with Telemundo Station Group.
"Billboard prides itself on honoring the best and most popular artists and music in the market according to the charts, which really, represent what the fans love," said Leila Cobo, Executive Director of Latin Content and Programming, Billboard. "We are so excited to take these artists and their music directly to those fans through Billboard En Concierto. The fact we are celebrating regional Mexican music -- the top-selling genre of Latin music in the U.S. -- makes Billboard En Concierto that much more relevant to the market and underscores Billboard's connection and commitmentto Latin music."
Six-time Billboard Mexican Music Awards finalist, Roberto Tapia, will kick-off the series with two consecutive live concerts in Houston (Thursday, October 3) and Dallas (Friday, October 4). Four-time Billboard Mexican Music Awards finalist, Calibre 50, will close the series with a live performance in Los Angeles on Tuesday, October 8. Fans are encouraged to secure their invitations to Billboard En Concierto private concerts by tuning into their Telemundo local station for giveaways or participating in promotions held by event sponsors. Consumers have to be active and involved with the brand in order to receive passes to the shows. For more information on how to secure invitations to these exclusive events, please visit your local station website.
BILLBOARD EN CONCIERTO MUSIC SERIES:
10/03/13Roberto TapiaHouston, TXEscapade 2001 www.TelemundoHouston.com
10/04/13Roberto TapiaDallas, TXOK Corralwww.TelemundoDallas.com
10/08/13Calibre 50Los Angeles, CAConga Roomwww.Telemundo52.com
"Telemundo Station Group is happy to once again join our partners Cardenas Marketing Network and Billboard to bring our viewers in Houston, Dallas, and Los Angeles the Billboard En Concierto series," said Manuel Abud, President, Telemundo Station Group. "The series provides local viewers a unique opportunity to enjoy a private concert with two of the most popular Regional Mexican music acts, and also brings them closer to the traditions of our Hispanic culture."
Just off his successful stint as coach on Telemundo's "La Voz Kids," Roberto Tapia, is one of the Regional Mexican music leading artists today. His successful career, spanning more than a decade, includes eight albums and many Billboard Regional Music chart hits such as "Me Enamore," "Mirando al Cielo," "Me Duele" and "No Fue Facil." Also an accomplished songwriter and musical arranger, Tapia is competing for six Billboard Mexican Music Awards, including Artist of the Year, Male; Banda Artist of the Year; Songwriter of the Year and Producer of the Year; while his song "Mirando Al Cielo" vies for Song of the Year and Banda Song of the Year.
Since its launch three years ago, Calibre 50 has been captivating audiences with its corridos on both sides of the border. Together, band members Eden Muoz, Martin Lopez, Augusto Guido and Armando Ramos, have released five albums containing hits such as "Ni Que Estuvieras Tan Buena," "El Buen Ejemplo," "Mujer De Todos, Mujer De Nadie" and "Gente Batallosa" (featuring Banda Carnaval). Calibre 50 is a finalist in four categories including Artist of the Year, Duo or Group; Albums Artist of the Year; Norteo Artist of the Year and Song of the Year, Vocal Event for "Gente Batallosa."
"We've been fortunate to work with our partners Billboard and Telemundo for several years now and there's no question we've created a music series like no other," said Henry Cardenas, President/Chief Executive Officer, CMN. "We're eager to replicate the success of Billboard en Concierto for our upcoming Regional Mexican Music series, featuring the most promising and unique regional Mexican music acts for all fans to enjoy."
Billboard En Concierto leads up to the Third annual Billboard Mexican Music Awards, set to air live on Wednesday, October 9 at 7pm/6c from the legendary Dolby Theater in Hollywood, California.The Billboard Mexican Music Awards are the only awards show on a major network that honors the albums, songs and most popular singers of Regional Mexican music.Leading the list of finalists, based on Billboard chart performance, are Gerardo Ortiz, the late Jenni Rivera, La Arrolladora Banda el Limon de Rene Camacho, Roberto Tapia, Voz de Mando, Banda El Recodo de Cruz Lizarraga, Calibre 50, 3BallMTY and Joan Sebastian.
Billboard is the world's most influential music brand reaching key executives and tastemakers in and around the music business through Billboard magazine, Billboard.biz, Billboard conferences, Billboard Bulletin, and other targeted newsletters; and millions of music fans through Billboard.com consumer events and awards shows, the mobile chart app, and social media extensions. The Billboard brand is built on over 200 exclusive charts -- the measure of success in music --that are constantly updated to reflect the changing music landscape. Billboard charts and content are consumed and referenced by millions of people in more than 100 countries through a content syndication deal with global news network, The Associated Press, and strategic relationships with other major companies around the world. In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia.
Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences, events, and awards shows such as The Billboard Music Awards on ABC, and The Billboard Latin Music Awards on Telemundo), Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards).
Since 2003, Cardenas Marketing Network (CMN) has been bringing its multicultural expertise to deliver some of the most engaging lifestyle events including music sponsorship tours, international soccer matches, and a myriad of other engagements across the U.S and abroad. We offer full integration with digital marketing and advertising for all projects and activations. Specializing in the overall creation -- from ideation to execution -- of live events and interactive experiences, CMN's client roster spans a variety of industries and reflects the company's interest in seeking new challenges and positioning itself at the forefront of emerging cultural trends. Learn more at cmnevents.com
About Telemundo Station Group
Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, is comprised of 16 local television stations in the U.S. and Puerto Rico.Producing and broadcasting more than 5,000 hours of unique and relevant local content each year, including award-winning news, public affairs, and entertainment programming, Telemundo Station Group serves Spanish-speaking viewers in the metropolitan areas of Los Angeles, New York, Miami-Fort Lauderdale, Houston, Dallas-Fort Worth, Chicago, San Francisco Bay Area, San Antonio, Phoenix, Fresno, Denver, Philadelphia, Las Vegas, Boston, Tucson and Puerto Rico.In addition, Telemundo Station Group offers support to 52 affiliates across the country and manages dedicated local websites and applications, as well as a digital out-of-home operation that reaches consumers in 17 Hispanic markets.
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