Quincy Newspapers Finds Added Value in Volicon Observer for Live News and Weather Promos
September 24, 2013 --
Volicon today announced that all broadcast stations within Quincy Newspapers Inc. have extended their use of Observer(R) video monitoring and logging technology to support their promotional efforts more effectively. Volicon's Observer has been part of broadcast operations at Quincy since 2007, providing around-the-clock recording and monitoring of all off-air content. Now the Observer TS(R) MPEG transport stream monitoring and logging system also supports the company's efforts to create powerful and timely promotions.
"The bottom line is that promotion -- and how effective you are with it -- is what's important in news," said Brady Dreasler, corporate director of engineering at Quincy Newspapers. "Though we bought the Volicon Observer as a verification tool that would enable anyone in the company to look back and confirm that a spot aired correctly -- and it performs this job very well -- today I'd say its value in promotions is the most compelling benefit for our stations."
The Observer TS enables continuous logging of MPEG transport streams, monitoring of program quality of experience, and the seamless export and streaming of MPEG-TS or low-resolution proxies across the enterprise or WAN. When breaking news occurs, staff members at Quincy stations can quickly pull HD-quality clips from logged content for proof of performance or to complement a newscast promo. Because the Observer TS system logs the full high-resolution MPEG transport stream, Quincy users can simply pull the stream, locate and extract the appropriate clip, and drop it into a nonlinear editor for editing. The Observer TS system makes this workflow possible right out of the box.
By logging the native MPEG-TS, the Observer TS also greatly simplifies troubleshooting and regulatory proof of conformance. Quincy stations also take advantage of added Observer functionality, including integrated quality and loudness controls.
Further information about Volicon and the company's Observer digital video monitoring and logging technology is available at www.volicon.com.
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Volicon provides the broadcast and cable industries with the most efficient, reliable, and cost-effective automated multichannel video content logging and monitoring system for compliance, media analysis, content repurposing, and quality of service. Its Observer(R) real-time digital video monitoring and logging solutions are based on Volicon's patented Virtual Media Network (VMN). VMN is comprised of a multichannel video streaming engine, interactive search, content analytics, and service monitoring and alarming capabilities. Volicon products and services meet the demanding requirements of broadcasters, cable and IPTV service providers, and enterprise and government organizations looking to improve broadcast product quality, enhance video management, and lower costs. More information is available at www.volicon.com.
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