Qube Cinema Adds Support for Auro 11.1 by Barco Sound System
XP-D and XP-I Digital Cinema Servers Implement New Cinema Audio Format
January 10, 2014 --
Qube Cinema has been licensed to support Auro 11.1 by Barco playback in its flagship XP-D and XP-I digital cinema servers. Auro 11.1 by Barco provides movie-going audiences with the most natural 3D acoustics. Exhibitors now have the means to deploy this new sound system from Barco with Qube Cinema servers.
Auro 11.1 by Barco incorporates height and overhead channels to the existing surround sound, allowing a more natural and immersive experience, enveloping the audience without being distracting. With three layers of sound, Auro 11.1 mimics natural acoustics. Theater owners with existing Qube Cinema servers now have an easy upgrade path to accommodate this new audio format.
"Adding Auro 11.1 capabilities to Qube Cinema servers allows exhibitors to maximize their revenues by offering audiences a premium sound experience," said Brian Claypool, senior director, Barco. "As it is compatible with existing standards and workflows, Auro 11.1 offers a cost-effective upgrade path to this immersive sound technology."
"Exhibitors need to engage their audiences and offering Auro 11.1 sound is a good way to do that," said Raja Enok, chief marketing officer, Qube Cinema. "The realistic sound experience offered by Auro 11.1 by Barco will make the Qube XP-D and XP-I servers that much more attractive. With just a server software update exhibitors will be able to play back the new audio format and provide movie-goers with a superior sound experience."
The Qube XP-D and XP-I servers are available from Qube Cinema and its worldwide network of resellers. For more information contact Raja Enok at email@example.com or +91 98676-00121. In North America, you can get more information about Qube Cinema servers by contacting Eric Bergez at 818-392-8155 or visiting www.qubecinema.com.
About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spinoff of the Galaxy Studios Group and owner of the Auro-3D(r) Technology Suite. The Auro-3D(r) concept and listening formats have been developed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D(r) suite offers groundbreaking, easy-to-use, and unprecedented sound reproduction capabilities to the professional, automotive, broadcast, and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries, and packaged media).
Global technology company Barco designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for sales and marketing, customer support, R&D, and manufacturing in Europe, North America, and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012. (www.barco.com).
About Qube Cinema, Inc.
Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema's product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California. For more information, visit www.qubecinema.com.