Pressing Need to Deliver Relevant Search Results Drives the Multiscreen Content Discovery Engines Market, According to New Report by Global Industry Analysts, Inc.
March 24, 2014 --
San Jose, California (PRWEB) March 24, 2014
Follow us on LinkedIn - In this information driven world, the volume of data being generated electronically is exploding rapidly. Proliferation of Internet-enabled devices such as PCs, laptops, and smartphones, increasing penetration of high-speed broadband connectivity, and expanding number of social networking sites are allowing millions of people to connect to the Internet, exchange personal information online, and access audio and video files, thereby contributing to the data trail. The massive proliferation of content/information online has made it extremely challenging for consumers to find relevant data on the Internet, thus paving way for multiscreen content discovery engines, which typically provide users with spontaneous findings of relevant search results along with recommendations in accordance with user preferences.
In the entertainment sector, content discovery engines and tools have been found to considerably increase user engagement levels. In the broadcasting industry, personalized recommendations offered by content discovery tools are driving up video views thereby enhancing revenue generation for related content on various devices such as connected TVs, PCs, and smart mobile computing devices. The growing trend towards personalizing the TV viewing experience is additionally expected to drive demand for content discovery engines that can help deliver relevant video content to all screens including the big screen, and second screens such as tablets, and smartphones.
Targeted advertising through the help of content discovery engines has also garnered interest among e-commerce websites. With the integration of recommendation engines, customers can be directly targeted with products of unique interest to them. The mechanism of targeted advertising is aimed at increasing the chances of reaching the right customer with the right products with the help of recommendation engines that leverage data on user activity and buying behavior.
As stated by the new market research report on MultiScreen Content Discovery Engines, the United States represents the single largest market worldwide. Increasing mobile broadband connectivity, surging proliferation of mobile devices, and growing penetration of social TV are key factors spurring adoption of multiscreen content discovery engines. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 40% over the analysis period led by the availability of compelling content online and the ensuing rise in popularity and adoption of mobile TV.
Major players covered in the report include Axel Springer Digital TV Guide GmbH, ContentWise, ExpertMaker, Google Inc., nRelate, Outbrain Inc., Ooyala, Red Bee Media, Rovi Corporation, Taboola, and ThinkAnalytics Ltd.
The research report titled Multiscreen Content Discovery Engines: A Global Strategic Business Report announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, issues, and recent industry activity of major companies worldwide. The report provides market estimates and projections for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, South Korea, and Rest of Asia-Pacific), Middle East, and Latin America.
For more details about this comprehensive market research report, please visit http://www.strategyr.com/Multi_Screen_Content_Discovery_Engines_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
Web Site: http://www.StrategyR.com
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