Olympics Committee Gives NBC A Powerful Weapon With New Rights Deal
By DMO Affiliate
The International Olympics Committee and Comcast's NBC surprised everyone today with an announcement that the Olympics will stay at NBC through 2032. The deal is valued at $7.65 billion plus a $100 million signing bonus. This is a gigantic win for Comcast and NBC. The fact that the giant company was able to tie up such a lucrative deal without facing any competition is just the kind of power, opponents to the deal fear the company will have.
|Olympics Committee Gives NBC A Powerful Weapon With New Rights Deal|