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New SalesTech Report Reveals Rapid Adoption of Sales Technology Stacks to Boost Sales Performance


May 02, 2017 --
New SalesTech Report Reveals Rapid Adoption of Sales Technology Stacks to Boost Sales Performance

Crowd Research Partners today released the results of the industry's first 2017 SalesTech Trends Report, providing deep insights into the market dynamics for sales technology and revealing the key challenges, technology choices, and investment priorities of sales organizations as they are looking to better engage with today's B2B buyers.

Based on a comprehensive online survey of sales, marketing and operations professionals in the 100,000-member B2B Technology Marketing Community on LinkedIn, the report has been produced in conjunction with leading sales technology and services firms including Amplifinity, bpm'online, CrankWheel, DiscoverOrg, emedia, Glance Networks, Highspot, IDG Enterprise, Impole, KiteDesk, LevelEleven, LiveChat, ONDiGO, Right Source Marketing, and SalesOptimize.

?Sales technology, from CRM to social selling apps and sales analytics, is rapidly gaining traction in enterprises looking for ways to enable high-growth, high-performance sales organizations and facilitate the increasingly complex B2B sales process," said Holger Schulze, founding partner of the technology research and publishing firm Crowd Research Partners. ?Yet the market for sales apps and platforms is becoming increasingly fragmented and hard to navigate. This report delivers actionable data allowing sales and operations leaders to calibrate and benchmark their sales stacks in an effort to better engage prospects and close more business."

Key takeaways from the report include:

  • Sales technology investments are significantly increasing in many sales organizations. Most respondents (52%) are spending well over $1,000 on sales technology per salesperson each year, 22% of organizations spend over $3,000.
  • Customer relationship management (CRM) tools top the list of productivity solutions organizations deploy to help manage and optimize customer relationships across sales, marketing, client services and other business functions.
  • Despite the growing demand for sales technologies, many companies see their sales technology investments as only somewhat effective (37%) in impacting sales results.

Download the complete 2017 SalesTech Report here:

View the SalesTech vendors nominated for the 2017 SalesTech Awards here:

About Crowd Research Partners
Crowd Research Partners creates unique, fact-based thought leadership content that delivers market insight and benchmarks for today's B2B professionals. For more information, visit

Media Contact:
Nancy Pieretti

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