NanoTech Announces 4K HEVC and VP9 Support for Nuvola NP-1 and NP-C Streaming 4K Ultra HD Media Players
Joins Software HEVC / VP9 Decoder Partner Ittiam to Demonstrate Efficient and Affordable 4K Ultra HD Streaming Video
March 21, 2014 --
The demonstrations will show how Ittiam's Tegra-4 optimized 4K HEVC decoder running on Nuvola can effectively enable anyone with a 3 Mbps or greater pipe to stream 4K content to their Ultra HD TV. NanoTech's own 4K OTT Video Service, UltraFlix(tm), along with the likes of Amazon, Netflix, YouTube and M-GO will all be able to stream amazing quality content to Nuvola customers at lower bit-rates than ever before.
"Because of the massive amount of data required, delivering 4K content efficiently and cost-effectively has been the primary media technology hurdle for content owners, distributors and businesses," said Mukund Srinivasan, General Manager for the Consumer and Mobility Business of Ittiam. "Leveraging Ittiam's Decoder technology and Intellectual Property for the HEVC and VP9 video compression standards, Nuvola users will experience up to 50 percent better compression than with H.264, delivering literal-same quality at nearly half the bitrate. However," he noted, "HEVC and VP9 can also place considerable demands on a device's CPU performance, which calls for deep optimization expertise."
The Nuvola NP-1 and NP-C consumer and commercial streaming 4K players are multifunction devices that can be used to decode 4K Ultra HD, HD, SD and 3D movies in addition to playing state-of-the art 3D Video games. They can also stream content from a variety of sources, including the bundled UltraFlix channel, which serves 4K Ultra HD on demand content. With streaming capabilities, users don't have to wait for downloads or use up the capacity of their drives to store large files.
"Ittiam is known worldwide for successfully advancing the video technology industry," said Aaron Taylor, NanoTech's Executive Vice President of Sales and Marketing. "We selected Ittiam's HEVC and VP9 software decoders because they are proven solutions that offer the quality and performance our customers expect from NanoTech. This is going to bring about a paradigm shift in content delivery that will drive wider adoption of the 4K Ultra HD standard."
Source: Akamai 'Q3 2013 State of the Internet Report
UltraFlix, the world's first IPTV/OTT channel that delivers 4K Ultra HD content, is bundled with the Nuvola NP-1. NanoTech will offer UltraFlix, its streaming video distribution service with a comprehensive library of 4K titles on other 4K capable platforms starting this quarter.
The award-winning Nuvola NP-1, the world's first streaming media player that supports 4K Ultra HD, will be available for new customers next month with an MSRP of $299.
The commercial grade Nuvola NP-C which supports 4K Ultra HD streaming video as well as local video playback and is bundled with 11Giraffes Digital Signage software, will be available starting next month with an MSRP of $399
For more information on UltraFlix or the Nuvola 4K media players, call 1.408.414.7355, email firstname.lastname@example.org or visit http://www.nuvola4k.com.
About Ittiam Systems
Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company focused on providing cutting-edge multimedia solutions for a wide range of products as well as cloud services. With its wide range of components, SDK's, applications, hardware platforms, turnkey systems and cloud based workflows, Ittiam offers solutions to automotive, broadcast, Consumer & Mobility and Defense & Industrial Markets. Ittiam operates through its network of offices and representatives around the world. Embedding Ittiam IP inside, annual volume of customers' products shipped such as Smartphones, Tablets, Broadcast, Video Communication and Wi-Fi Devices is in several tens of millions units.
About NanoTech Entertainment
Headquartered in San Jose, CA NanoTech Entertainment is a technology company that focuses on all aspects of the entertainment industry. With six technology business units, focusing on 3D, Gaming, Media & IPTV, Mobile Apps, and Manufacturing, the company has a unique business model. The company has a diverse portfolio of products and technology. NanoTech Gaming Labs operates as a virtual manufacturer, developing its technology and games, and licensing them to third parties for manufacturing and distribution in order to keep its overhead extremely low and operations efficient in the new global manufacturing economy. NanoTech Media develops proprietary technology which it licenses to publishers for use in their products as well as creating and publishing unique content. NanoTech Media Technology includes the world's first 4K Ultra HD streaming solution. NanoTech Communications develops and sells proprietary apps and technology in the Mobile and Consumer space. Clear Memories is the global leader in 3D ice carving and manufacturing technology. 4K Studios creates digital 4K Ultra HD content using both licensed materials as well as original productions. NanoTech is redefining the role of developers and manufacturers in the global market. More information about NanoTech Entertainment and its products can be found on the web at www.NTEK.com.
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The NanoTech Entertainment logo, NanoTech Media Logo, NanoTech Gaming Labs Logo, NanoTech Communications Logo, MagicScreen Logo, 4K Studios Logo, NanoTech 4K Ultra HD logo, UltraFlix, Nuvola NP-1, Nuvola NP-C, and ProFlix UHD are trademarks of NanoTech Entertainment. All rights reserved. All other marks are the property of their respective owners.