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NYC Artist Claims Apple Jacked His Slogan For IPhone Ad

By DMO Affiliate

You've probably seen Apple's "You're more powerful thank you think" iPhone 5s commercial, which depicts iPhone owners using their device to do everything from control a guitar to fire a set of rockets. What you might not know, however, is that the ad's signature tagline has allegedly been used by well-known New York City street artist James De La Vega for almost 10 years. According to the Daily News, De La Vega has filed a cease-and-desist letter to Apple, claiming that the company intentionally stole the tagline that's widely associated with his work. The 46-year-old artist, known best for his murals and sidewalk chalk creations, typically includes a motivational quote within each of his drawings.
NYC Artist Claims Apple Jacked His Slogan For IPhone Ad



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Related Keywords:James De La Vega, Steve Jobs

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