NEC's Image Recognition Technologies Adopted by Hakuhodo for New Advertising Service, "Kokoku +"

February 12, 2013 --

- Expansion of "GAZIRU," NEC's Image recognition service -

Tokyo, Feb 12, 2013 - (JCN Newswire) - NEC Corporation's (NEC; TSE: 6701) "GAZIRU" image recognition technologies have been adopted by Hakuhodo Inc., one of Japan's leading advertising companies, for its "Kokoku +" advertising service, scheduled to launch on February 18.

The GAZIRU service displays detailed information on photos taken with the built-in cameras of smartphones by using NEC's independently developed, highly accurate image recognition engine to match new pictures with image data that was previously registered on the cloud or within a device.

Kokoku + is a new advertising service from Hakuhodo that drives customers to its clients' Web sites and stores by leveraging GAZIRU technologies to enable smartphones to recognize television commercials, product packaging and print-based media. Users simply download the Kokoku + application to their smartphone, then gain access to product information, sales campaign information and coupons by taking photos of television commercials, newspaper/magazine advertisements, signs and posters that support the service.

Going forward, NEC will continue to promote GAZIRU as a base for innovative new advertising services. Moreover, NEC aims to apply these technologies beyond the advertising field, in order to create new value-added solutions and services that capitalize on image data, big data and contribute to a wide range of industries.

NEC will showcase the GAZIRU image recognition service and Hakuhodo's Kokoku + in Hall 3, Stand 3B4 at Mobile World Congress 2013 in Barcelona, Spain, from February 25 - 28, 2013.

About NEC Corporation

NEC Corporation (TSE: 6701) is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.

Source: NEC Corporation

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