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Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

By DMO Affiliate

New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing to grow at the expense of the mobile web. The company claims that users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 minutes as of a year ago. Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that time spent. In the new report, Flurry also examined which app categories remained most popular year-over-year, and found that gaming still dominates mobile usage with 32% of time spent on iOS and Android devices, while Facebook remained a strong second.
Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines



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