Metamarkets CEO to Present on Programmatic Ad Buying at SES San Francisco
Session to Highlight Programmatic Trading Opportunities at Leading Conference Dedicated to Paid, Owned and Earned Media
September 11, 2013 --
SAN FRANCISCO, CA -- (Marketwired) -- 09/11/13 -- Metamarkets, the leader in real-time analytics for online advertising, announced today CEO and co-founder Michael Driscoll will discuss how to leverage real-time analytics for programmatic advertising at the SES Conference & Expo in San Francisco on Thursday, Sept. 12 at 4 p.m. PT in the San Francisco Marriott Marquis. Alongside session moderator, Erick Mott, Director, Social Business at Oracle Eloqua, and co-presenter Bob Morrison, Senior Director, Ad Product Solutions at Yahoo!, Driscoll will highlight the need for new technologies that are able to better analyze digital advertising data in programmatic buying platforms, also known as real-time bidding (RTB).
Recent reports from a leading research firm predict U.S. RTB spending to increase 73.9% over last year, and RTB spending on online display ads to increase 19%. To stay competitive in the growing RTB market, advertisers can no longer rely on archaic systems to analyze streaming big data. Metamarkets' Cloud-based platform allows for instantaneous insight into the patterns in RTB trading data, allowing advertisers to accurately re-price inventory in real-time to take advantage of an ebb in the bidding, track particularly high-value audiences, and understand when certain buyers are most inclined to buy certain inventory.
Michael Driscoll, CEO & Co-founder, Metamarkets
Presentation at SES Conference & Expo titled "Programmatic Trading: Harnessing the Power of New Display Opportunities"
Thursday, September 12, 2013, at 4:00 pm PT
The San Francisco Marriott Marquis
The SES Conference & Expo is a leading global conference and training series focused on educating today's digital marketing and advertising professionals. For registration and pricing information, please visit http://sesconference.com/sanfrancisco/.
Metamarkets is the premier visual analytics engine for real-time marketing data. Its cloud-based service gives buyers and sellers of digital advertising the ability to spot trends, drill down on data, visualize insights, and make better decisions. This is achieved by ingesting and analyzing vast amounts of transactional data in real-time, as events are unfolding, and presenting this information through an intuitive, interactive visual interface. Metamarkets' scalable software-as-a-service (SaaS) solution offers rapid deployment and hands-free management, without burdening your internal teams. It is the first truly scalable analytics service for real-time advertising, including web display, video, and mobile, with a turnkey solution to convert data into revenues.
For more information, please contact:
Point Communications Group for Metamarkets
Email: Email Contact
Copyright @ Marketwire