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Maccabi Tel Aviv B.C. is Coming to America

Maccabi Tel Aviv B.C., the most decorated Israeli sports team, will present at a NYC convention, a wide expansion of Maccabi's U.S. marketing, with the goal of connecting to Jewish communities

April 03, 2014 --

NEW YORK, April 3, 2014 /PRNewswire/ --

On the 6th of April 2014, the Maccabi Electra Tel Aviv B.C. will announce the launch of a wide-spread marketing platform in the U.S.A. Maccabi will also present its new local television show, which tells the story of Maccabi, the first of its kind. Every month, a new episode of Israeli Yellow Nation, as the show is called, will be aired, consisting of heartwarming and surprising stories. Sponsors will have the opportunity to join in and reach large Jewish communities & sports fan audiences.

Maccabi Tel Aviv B.C. is gearing up with partners towards a planned October 2014 U.S. tour, with games against NBA teams, including the Cleveland Cavaliers and Brooklyn Nets, as well as local exhibitions within Jewish communities.

Maccabi Tel Aviv will also be offering an opportunity to local friends and supporters to join as a partner in making history, and to donate to the "Once in a lifetime" program, providing children at risk and soldiers from the periphery of Israel with an exclusive "Once in a Lifetime" Maccabi Experience. The package will include game tickets, a visit to the Maccabi Hall of Fame museum, and team memorabilia. Every year Maccabi donates tens of thousands of tickets, and runs a number of social programs of major impact.

"Sports, and the Maccabi brand, instill a smile, a sense of unity and hope for all of our children," said Danny Federman, Co-CEO of Maccabi Tel Aviv B.C. "The new TV series will bring together sports fans from the U.S and Israel, with stories even I didn't know. We are developing many new platforms together with global partners who are dedicated to our long term vision."

For additional information, and/or donations, please contact;
Nir Duer, +972-3-6059333
Maccabi Tel Aviv
[email protected]

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SOURCE Maccabi Tel Aviv

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