Light Reading Wins Two Telly Awards for the Fun, Irreverent "Light Reading: The Movie" Video
April 04, 2014 --
NEW YORK, April 4, 2014 /PRNewswire/ --Light Reading (www.lightreading.com), the market-leading online community for the global communications sector, today announced it has won two bronze Telly Awards for the six-minute video "Light Reading: The Movie." The Telly Awards honor the best film and video productions, ground-breaking online video content, and outstanding local, regional, and cable TV commercials and programs.
"Light Reading: The Movie" won bronze awards in the "Internet/Online Video Entertainment" and the "Branded Content Viral" categories.
The video was created around the concept of original founder Stephen Saunders, rejoining Light Reading as CEO, and the re-launch of the site as a community-driven media platform in the fall of 2013. Saunders and his team showcased their transformation over the past seven years. The team pokes fun at itself in the video where they highlight several mock business ventures, including one in the food service industry where they dress as chickens and lobsters (ed. note: funnier than it sounds). They eventually see the "light" and agree to work together to create a new Light Reading.
To watch the Light Reading video, visit: http://www.lightreading.com/carrier-sdn/light-reading-the-movie/v/d-id/705954
"It's not Spinal Tap, but our video has trade journalists dressed as giant lobsters, and you can't miss with that kind of comedy gold," said Saunders. "At Light Reading we understand that managing next-gen communications networks is hard work; we hope that this video serves as a fun diversion for the industry."
About Light Reading
Light Reading(www.lightreading.com) combines its research-led online communities and targeted events portfolio to help those in the global communications industry make informed decisions.Lightreading.com is the ultimate source for telecom analysis for more than 350,000 subscribers each month, leading the media sector in terms of traffic, content, and reputation. Light Reading produces targeted communications events and focused one-day conferences each year for cable, mobile, and wireline executives across five continents.
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