Journal Broadcast Group Selects Internet Broadcasting for Ad Operations
January 29, 2014 --
ST. PAUL, Minn., Jan. 29, 2014 /PRNewswire/ -- Internet Broadcasting Systems, Inc. (IB), the leading provider of digital publishing technology, news content and digital agency solutions for local news media companies, today announced that it has signed an agreement with Journal Broadcast Group, Inc. to provide digital ad operations for 13 television and 35 radio stations across the U.S.
As a strategic partner, IB will help Journal streamline their digital ad operations capabilities by performing ad trafficking while also delivering high-impact, results-driven digital ads to Journal stations.
Adding to IB's commitment to delivering a streamlined digital ad operations process and providing visibility into the ROI of individual campaigns is the fact that IB offers an aggressive, yet flexible and stress-free onboarding process. Over 40 Journal broadcast and radio properties are scheduled to go live on IB's digital platform by June 2014.
"Aggressive goals can only be reached by collaborating with aggressive partners," said Elmer Baldwin, CEO of Internet Broadcasting. "We are thrilled that Journal has chosen to partner with us, and excited to help them achieve their digital sales goals in 2014 and beyond."
"With this partnership we combine the strength of Journal Broadcast Group's local digital platforms with the digital sales expertise and infrastructure of Internet Broadcasting," said Michael Gay, Vice President Interactive Media, Journal Broadcast Group. "Providing our local advertisers with these new digital capabilities shows our commitment to supporting the growth of local businesses with our company's powerful local media platforms."
Along with its outstanding digital publishing platform and award-winning content solutions, IB provides a highly scalable digital agency solution for sales operations and campaign creative that consistently produces revenue-enhancing, high-CPM ads delivered on-time and with the highest quality. IB delivered nearly 30,000 campaigns in 2013, making it one of the largest ad agencies in the world. In addition, the agency provides full transparency of ad performance and ROI metrics, allowing partners to assess the success of each ad campaign they run.
About Internet Broadcasting:
Transforming how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based digital publishing platform, original and syndicated content, and one of the largest digital advertising agencies that provides full life-cycle advertising and sales operations solutions.Internet Broadcasting has had a long-term focus on serving local media companies with award-winning websites and services. Leading media companies such as Hearst Television, Turner Broadcasting and The Washington Post Company's Post-Newsweek Stations group are clients.Founded in 1996, Internet Broadcasting is headquartered in St. Paul, Minn.For more information, visit www.ibsys.com.
About Journal Broadcast Group:
Journal Broadcast Group owns and operates 35 radio stations and 13 television stations in 11 states. Headquartered in Milwaukee, Wisconsin, it is the broadcast business of Journal Communications Inc. (NYSE: JRN), a diversified media company with operations in publishing, radio and television broadcasting, and interactive media.
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