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Industry Analyst Jeff Kagan: Will Office on iPad Help Microsoft Succeed?


March 27, 2014 --
Industry Analyst Jeff Kagan: Will Office on iPad Help Microsoft Succeed?

Atlanta, GA (PRWEB) March 27, 2014

Microsoft CEO Satya Nadella unveiled Office for the Apple iPad today, according to Reuters, Mar 27.

Industry analyst Jeff Kagan offers comment.

Microsoft is one of the oldest and most important brand names in the tech world. However they have had enormous trouble growing during the last decade. Especially in the wireless world, says Tech analyst Jeff Kagan.

Microsoft has been dancing around in the wireless space for a long time and has not yet carved out much market share at all. During the last couple years as Microsoft partnered with Nokia on the Lumia brand devices they started to see some growth. However Microsoft Nokia still have a market share of less than 5 percent, says wireless analyst Kagan.

New CEO Satya Nadella is starting his tenure at Microsoft with what could be a very good move. Whats the old saying, if you cant beat em, join em? Thats what he is doing. Since his tablets and software have simply not made much of an impact yet, he is expanding the focus, says Principal analyst Kagan.

I am sure Microsoft will continue to work on their products, but now there is a version of Microsoft Office that can be installed on the Apple iPad. That single move has opened up the potential world for Microsoft from some to all, says Kagan.

I believe this new Apple iPad version of Microsoft Office will be a big hit. This will answer problems so many businesses face. Many businesses use an Apple iPad, but Microsoft Windows and Office software. The problem is they dont talk to each other. Now they will. Thats the big news here, says Kagan.

Is this enough to say Microsoft is out of trouble and back on a growth path? Well Im not saying that yet. But this is a great first move for Nadella. Lets hope its just one of many, says Kagan.

About Jeff Kagan

Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media and shares his opinion in many ways over 25 years.

He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.

Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Clients: Contact Jeff Kagan to discuss briefing him or becoming a consulting client.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at to learn more and for disclosures.

Twitter: Follow him at @jeffkagan

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