Industry Analyst Jeff Kagan on Why T-Mobile Knocks AT&T and Sprint
September 27, 2013 --
Atlanta, GA (PRWEB) September 27, 2013
T-Mobile Chief Marketing Officer Mike Sievert said they target AT&T Mobility the most in their advertising and marketing because he says, AT&T has the largest pool of dissatisfied customers, says FierceWireless, Sept 25. He also criticized Sprint for their unlimited data plan.
Tech analyst Jeff Kagan offers comment:
While I have enjoyed the kind of spunk T-Mobile executives have shown in their marketing and trying to turn their ship around, they are barking up the wrong tree if they think AT&T customers today are dissatisfied. Also, I think Sprint is doing the right thing by offering unlimited data to their customers as their competitive edge," says Wireless analyst Jeff Kagan.
T-Mobile may have had a better point six years ago when AT&T was the first carrier to offer the Apple iPhone. No carrier knew the kind of pressure Apple would bring. AT&T rushed like crazy to keep up with robust demand. Today AT&T offers excellent quality and has happy customers the same as Verizon Wireless and other carriers, says Principal analyst Jeff Kagan.
AT&T and Verizon have moved past the unlimited wireless data plans, but Sprint has stuck with theirs as their competitive differentiator. This makes sense from Sprints point of view. They have more spectrum capacity than all other carriers so they have the ability to do so. They can always move away from unlimited data in the future if they need to. Today however, unlimited makes sense, says Kagan.
In recent years T-Mobile has been suffering with slow wireless Internet service and generally unhappy customers. They were struggling, but then they brought in a new CEO John Legere who has been doing a great job helping the company to recover and rebuild its image in the marketplace.
Legeres new and colorful personality has added life and laughter to the wireless world, and put T-Mobile back on the map. Thats the good news. However knowing when to stop adding salt to the dish is something every chef needs to know, says Kagan.
Why T-Mobile believes AT&T has unhappy customers today is a mystery. If AT&T customers were unhappy they would have already switched to Verizon Wireless, Sprint, T-Mobile and others. However that has not happened. The reason must be AT&T customers are happy, says Kagan.
The fact is both AT&T and Verizon are the two biggest wireless carriers in the United States. They both have roughly the same number of customers and revenues. If AT&T customers were unhappy they would have left already. Looking at it from that perspective says AT&T customers are satisfied.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist who is regularly quoted by the media over 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
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Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
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