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In Race for Iron Throne, Americans Choose Snow over Targaryen by Narrow Margin

Unlikely - and formerly deceased - underdog candidate Jon "The B*stard" Snow leads Daenerys "Mother of Dragons" Targaryen by two points among those who understand what this questio...

July 13, 2017 --

CHICAGO, July 13, 2017 /PRNewswire/ --  Ipsos' latest survey of all Americans finds the (relevant) public almost equally divided in their support for Jon Snow (26%) and Daenerys Targaryen (24%). The two favored candidates are trailed by Tyrion "The Imp" Lannister at 14%, Sansa Stark at 8%, and Jaime "The Kingslayer" Lannister at 6%. Trailing even further behind her brother (with benefits!) is incumbent Cersei Lannister who ascended the throne amidst some controversy following the unexpected deaths of most of King's Landing.

Ipsos logo (PRNewsfoto/Ipsos)

C. Lannister is tied in the poll with Peter "Littlefinger" Baelish who has to date not formally confirmed his candidacy. Trailing the list is little-known Euron Greyjoy (1%), who may fare better in future polls as his public awareness ratings improve.

Looking at the crossbreaks, we find differential support by gender between Snow and Targaryen. Experts hypothesize that Daenerys' recent retort to an episode of extreme "mansplaining" at the Temple of the Dosh Khaleen (resulting in Targaryen's ascendency to the Dothraki leadership) may explain her higher support among women (28% of women prefer Targaryen vs. 21% of men). Snow is garnering more support from men, with 29% of men vs. 23% of women indicating a preference for seeing Snow on the throne. 

For more analysis on this data, visit GenPop

For study methodology details, visit  

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets.

Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos is listed on the Paris Stock Exchange, and generated global revenues of 1,782.7 million in 2016.


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