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ION Television and PMC Announce the Launch of Entertainment News Television (ENTV)

LOS ANGELES and NEW YORK, Aug. 24, 2011 (GLOBE NEWSWIRE) -- PMC and ION Television announced today the launch of Entertainment News Television (ENTV), an original multi-platform breaking news service. ENTV will leverage the exclusive breaking news reporting power of PMC's core entertainment brands, including Nikki Finke's Deadline.com, Bonnie Fuller's HollywoodLife.com, Michael Ausiello's TVLine.com, and Movieline.com, to deliver breaking entertainment and celebrity news on the top 10 ranked network ION Television and the web, simultaneously.

The partnership between PMC and ION Television is the first time that leading online brands and a national television network will release daily content concurrently, merging PMC's trusted entertainment news brands with ION's national television distribution strength and growing audience of nearly 100 million households. With daily hosted video segments, ENTV will bring viewers top breaking entertainment stories first, before any of the traditional entertainment TV outlets – and directly from PMC's leading sources and reporters in the entertainment field.

"We are excited to partner with ION in a way that recognizes the value of our strong brands and audience of 12-million-plus avid, devoted consumers," said Jay Penske, founder and CEO of PMC. "ENTV and this partnership with ION allow us to connect and extend both of our audiences in a truly unique way, widening the reach of our content and bringing more passionate entertainment consumers exclusives and breaking news first -- as it happens."

"This innovative agreement allows us to benefit from the successful and explosive reporting which PMC's family of entertainment sites brings to the marketplace, while allowing ION to bring this news to our viewers first, before it hits any of the other traditional entertainment outlets," said Brandon Burgess, Chairman and CEO of ION Media Networks. "ENTV is one of the first of many strategic steps in the coming months which will enhance ION's high-quality programming with original content."

The breaking news service content partnership follows on the heels of the successful collaboration between the two entertainment companies when ION aired the first-ever televised Young Hollywood Awards, owned and produced by PMC in May 2011.

About PMC



PMC is a leading digital media company founded by Jay Penske in 2004. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. Deadline, Hollywoodlife, HollyBaby, Movieline, TVLine, BGR, OnCars, Young Hollywood Awards, Hollywood Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio.  For more information on PMC and its brands, please visit www.PMC.com or its digital properties directly: www.HollywoodLife.com, www.Deadline.com, www.TVLine.com, www.Movieline.com, www.BGR.com, www.HollyBaby.com, www.OnCars.com, www.India.com, www.YHawards.com, www.StyleAwards.com.

About ION Television



ION Television is a leading U.S. general entertainment network, combining high-quality programming and dependable broadcast distribution with an attitude of innovation and growth normally associated with a cable channel.  Its "Positively Entertaining" network brand positioning features a formula of proven series, an expansive catalog of blockbuster movies and a commitment to introduce new original programming. Since its recent launch in 2008, ION's reach has grown to 99 million households and has become one of the top-10 TV rated U.S. networks in record time.  For more information, visit www.iontelevision.com.

PR CONTACTS:

PMC

Jaime Cassavechia

(212) 518-4771 x. 108

Jaime@ejmediagroup.com

ION Media Networks                                    

Christina Gilmartin                                    

(212) 603-8429                                              

christinagilmartin@ionmedia.com                 

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http://www.cisionwire.com/ion-media-networks/r/ion-television-and-pmc-announce-the-launch-of-entertainment-news-television-entv-,c9153411

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