Hoy Chicago names Andres Lombana as Executive Producer of Video Content
March 11, 2014 --
CHICAGO, March 11, 2014 /PRNewswire/ -- Hoy, the leading Hispanic print and digital media company in Chicago, announced today the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana's appointmentshowcases Hoy's commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.
"It's an exciting time to be working in the Hispanic media industry as today's technology enables storytelling like never before," said John Trainor, General Manager and Publisher of Hoy Chicago. "Journalists can deliver information using the most appropriate platforms to engage with consumers at critical stages of a story's lifecycle. Andres will help find unique, innovative ways to expand our portfolio and reach within this ever-changing media space."
Hoy recently won an Investigative Reports and Editors (IRE) Award in the category of Multiplatform for its investigative series, Crunch Time, written in a blog-style format using data and civilian video commentary to bring to light the issue of racial inequality. Similarly, Hoy's 2013 documentary project, La Espiga, recently received support from the Institute for Justice in Journalism.
"Hoy Chicago has the assets andcapabilitiesneeded to create a content strategy thatcould be a game-changer for Spanish media in Chicago," said Andres Lombana, Executive Producer of Video Content for Hoy Chicago. "I am honored to have the opportunity to work with such a great group of professionals that representjournalistic excellence in our community."
Lombana previously held the position of President and Executive Producer of Mas Communications, Inc. where he was recognized with eight Emmy nominations and three Emmy awards. With extensive experience in the news environment and over fifteen yearsexperience in the television production business, Lombana brings expertise in working with national and local advertising agencies, production houses, television stations, national networks and direct clients in the areas of consulting, producing and managing content generation.
Hoy is part of Tribune Media Group, publishing two of the leading Spanish-language newspapers in Chicago and Los Angeles. Hoy and Fin de Semana have a combined weekly distribution of nearly 2 million copies nationally. Hoy boasts the only Spanish-language daily newspaper in Chicago and the Los Angeles Fin de Semana product is the largest home-delivered Spanish-language newspaper in the nation. Hoy has a diversified portfolio that includes online, mobile, out-of-home and digital signage solutions. Hoy is committed to engaging Latino audiences through a strong community presence. Its culturally-relevant content provides advertisers with an effective and trustworthy way to reach Hispanic communities in these two key markets. For more information about Hoy visit www.vivelohoy.com.
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