Company News: Page (1) of 1 - 05/20/14

Hong Kong Broadcasters Choose Snell for Highest-Quality Content and Most Reliable Production

May 20, 2014 --
DMN Newswire--2014-5-20--Beijing, China, May 20, 2014 ? Snell today announced that it continues its growth in the Hong Kong and mainland China market, with organizations including Hong Kong HDMobile Broadcast (Video Channel) and Television Broadcast s Limited電視廣播有限公司 (TVB) choosing Snell technologies such as the Kahuna 360 production switcher and IQ modular infrastructure to produce and distribute extremely high-quality content, more efficiently than ever before.


Viewers in Hong Kong and mainland China alike demand an increasingly high quality of video content, delivered on multiple screens for content consumption in the home and while mobile. With this in mind, HK Video Channel and TVB sought to upgrade their production facilities with technologies that are reliable enough to support production of high-def content for end consumers.


HK Video Channel, which chose Snell?s Kahuna 360, the world?s most advanced and flexible production switcher, in order to support its expanding production facilities, including the largest OB facility in Hong Kong. Kahuna 360 offers multi-format operation, allowing SD, HD, 1080p, and even 4K sources to be used seamlessly within the same production while delivering multiple output formats of SD, HD, 1080p, and 4K. Key to HK Video Channel?s decision was the advanced architecture of the Kahuna 360, which is versatile and adaptable enough to evolve with the organization?s changing business requirements.


?Snell?s hardware is like the fingers on our hands,? said HK Video Channel COO Stone Lee. ?Our aim is to provide top quality, top service to our clients, which include broadcast companies, record companies, and show producers, so in choosing equipment, we were looking for the highest quality and reliability. Kahuna 360 is much more powerful than anything we?ve used before.?


TVB selected Snell?s IQ modular infrastructure to provide the backbone for its facility upgrade, which included all of its MCR facilities, production and news studios. Specifically, the technology update was designed to support a transition to full-HD production for higher-quality content, and IQ modular includes specific capabilities that are vital to TVB?s content production.


?When we selected IQ modular, we thought about the quality, features and reliability because we have to ensure the picture quality is good before we distribute to all viewers,? said TVB Executive Engineer for the Master Control Room Vincent Kwok. ?Features like the roll call monitor facility, which helps create schematics of a path and quickly alert operators to any interruption of video or audio so that they can take action, is important to maintaining excellence in daily operations. We believe that Snell technology is a good choice for our application.?


?Broadcasters and production studios like TVB and HK Video Channel are raising the bar for quality video content, and we are pleased to be the technology partner of choice for mission-critical areas of these companies operations,? said Naresh Subherwal, president, Asia Pacific and Middle East for Snell.



About Snell

Snell creates unique and Emmy award-winning technologies to help broadcasters, content owners and content providers to process and manage their valuable media assets. Recognized as global leaders in image processing, Snell applies over 40 years of media expertise to help customers achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. The company continues to innovate and is at the forefront of technology enabling customers to transition to IT, cloud, 4K, IP and UHD workflows. Through its core divisions ? TV Everywhere and Live TV ? it brings tangible business benefits across the production value chain, whether a single or multi-channel facility, national broadcaster or OTT provider. Snell serves more than 2000 broadcasters, post facilities and global media companies in more than 100 countries. Snell is a Quantel company. For more information visit


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Media contacts:

Red Lorry Yellow Lorry - [email protected]

EMEA: Megan Treacher-Evans, +44 (0) 207 403 8878

Americas & Asia: Meghan Gardner, +1 857 222 2864


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Related Keywords:Snell, Broadcast, Quantel, Hong Kong, HDMobile

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