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Have We Already Reached Peak IPad?

By DMO Affiliate

Apples latest earnings report was mostly good news for the company, but there was one potentially dark cloud: iPad sales. On the quarter, Apple sold 16.35 million iPads, which was below the consensus estimate of 19.7 million units sold . If theres any good news for the iPad in this, its that the year-over-year sales drop isnt as bad as it first looks. Analyst Jan Dawson points out that the “real year-over-year sell-through decline in iPad was just 3% vs. 16% sell-in decline.”
Have We Already Reached Peak IPad?


Related Keywords:Benedict Evans, Tablet computers

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