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Growing Focus on Building a Safe Digital Economy Drives the Digital Rights Management Market, According to New Report by Global Industry Analysts, Inc.

 

April 21, 2014 --
Growing Focus on Building a Safe Digital Economy Drives the Digital Rights Management Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) April 21, 2014

Follow us on LinkedIn The evolution of digitalized content as a commercial product and the ensuing need to prevent "unauthorized" use of online media and technology, over the years, have marked the emergence of digital rights management (DRM). Unlike traditional analogous content, digital content, defined as multimedia content comprising eBooks, graphics, music, video and other packaged content, is prone to easy replication and transfer to various point-of-access devices. With the metamorphosis of the Internet from a free, advertising based model into a pay and use model and with high speed Internet gaining widespread adoption, high-value broadband content has been witnessing strong growth over the last decade.

The current paid structure of the Internet is largely the fallout of the dot.com burst. The crunch on profits and the need to stay afloat led beleaguered service providers to diversify their revenue streams, and curb the availability of the once advertising-based all-free content. Under this scenario, the issue of piracy of content has assumed critical importance. Enterprises even today continue to be plagued by issues surrounding safety and security of content. With more and more organizations preferring to monetize content, fears over theft, piracy and unauthorized use of digital information remain high. Companies operating in the entertainment and creative sectors such as movies, music, television and software, are especially impacted by the financial losses caused by digital piracy. Patented software, product technologies and indigenous creative work are vulnerable to digital piracy. China, followed by Taiwan, USA and Korea represent leading countries worldwide for piracy and software license misuse.

The economic losses caused due to digital piracy are resulting in governments worldwide focusing on developing a safe and efficient Digital Economy. Counterfeiting and piracy have the potential to disrupt economic development by inhibiting the growth of emerging industries. The loss in corporate profits, tax revenues for the government, loss of income and jobs, reduced technology transfer, suppressed innovation and the resulting impact on the investment climate can stifle emerging businesses in the creative and entertainment sectors. Growing awareness over the social and economic damage caused by piracy is compelling governments to act swiftly especially in the area of intellectual property rights enforcement. Strong government intervention through regulations, legislations and standards is poised to benefit DRM which is widely touted as an effective tool to encourage the practice of fair use.


Growing popularity of over-the-top content (OTT) delivery is also helping drive the need for DRM. Delivery of OTT services over broadband connections is often through the open or unmanaged internet network, thus making DRM a critical prerequisite for OTT success. Content consumption transparency is critical for companies to safeguard revenue streams. OTT distribution of premium video content therefore needs to be DRM protected. Key factors driving the popularity of OTT services include ability to access content on multiple devices such as smartphones, PCs, tablet phones, proliferation of OTT apps, increased adoption of smart devices, viral adoption of social networking platforms, and access to high speed broadband and growing shipments of OTT capable devices.

As stated by the new market research report on Digital Rights Management (DRM), the United States constitutes the largest regional market. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 17.5% over the analysis period. Growth in the region is forecast to stem from strong proliferation of mobile internet, growth in the number of people accessing web content from mobile phones, smartphones, and tablet phones, growing sales of eBooks, and increasing popularity of video on demand (VOD), internet live video steaming, mobile TV, and IPTV. Increase in movie piracy as a result of the launch of 4G networks with high Internet speeds, and large bandwidth capacity is also encouraging growth in the region.

Major players covered in the report include Activated Content, Adobe Systems Incorporated, Apple Inc., Ciena Corporation, Civolution B.V, Digimarc Corporation, DivX LLC, EMC Corporation, HP Labs, INSIDE Secure, LockLizard Limited, Microsoft Corporation, Oracle Corporation, RealNetworks Inc., ST Electronics (Info-Security) Pte Ltd., Verance Corporation, Vobile Inc., and YANGAROO Inc.

The research report titled Digital Rights Management (DRM): A Global Strategic Business Report announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, issues, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections for major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, Middle East and Latin America. Market segments analyzed in the report include Media & Entertainment DRM, Enterprise DRM and Software DRM.

For more details about this comprehensive market research report, please visit http://www.strategyr.com/Digital_Rights_Management_DRM_Market_Report.asp.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1500 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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