Greater Media Boston Partners With Jebbit to Boost Digital Advertising Capabilities
Post-Click Engagement Expands Radio Advertisers' Relationships With Listeners
September 03, 2014 --
BOSTON, MA -- (Marketwired) -- 09/03/14 -- Jebbit, the industry leader for post-click engagement, today announced that it has become the exclusive post-click engagement partner with Greater Media Boston, a privately-held, premier multi-media broadcasting company with a who's who client list of top advertisers including Dunkin Donuts, Verizon, Procter & Gamble, Nissan, and Home Depot. Greater Media selected Jebbit to help deliver highly innovative and results driven digital media success.
Greater Media Boston's WMJX-FM, WBOS-FM, WKLB-FM, WROR-FM and WBQT-FM clients now have exclusive access to Jebbit's market leading technology, which provides native and immersive post-click experiences that truly engage consumers. Jebbit's technology creates an interactive, rewarding question and answer experience that overlays their landing pages or website. Engaging post-click experiences have become essential for advertisers looking to build awareness of the brand and guide consumers further down the purchase funnel.
"Post-click engagement is an ideal technology for our radio advertisers," said Rob Williams, vice president and market manager of Greater Media Boston. "We see that engaging customers after the click is rapidly becoming popular among brands and we are capitalizing on this trend to better serve our listeners and our advertisers. Jebbit's reputation is second to none and we are excited to be entering into this partnership which will bolster Greater Media Boston's digital advertising proposition to our clients."
Jebbit's superior, yet simple platform gives Greater Media Boston new capabilities to amplify brand advertisers digital campaigns. Non-technical personnel can quickly and easily create engaging post-click experiences that integrate with any digital marketing channel.
A centralized dashboard and real-time analytics deliver the insight and campaign control for Greater Media Boston, allowing them to optimize post-click activity to boost campaign results for their advertisers. This ability to scale digital advertising campaigns after the click will let the company attract new advertisers to their digital channels.
"Greater Media Boston represents many of the largest and most popular brands, and we're honored to be their exclusive post-click engagement partner," said Jonathan Lacoste, Jebbit's Chief Operating Officer. "Greater Media's adoption of Jebbit's platform demonstrates that post-click engagement is the future of advertising and consumers' expectations are high when it comes to digital brand experiences. Post-click engagement engages consumers personally and effectively, resulting in much improved results for advertisers."
Interactive branded experiences rather than standard landing page forms consumers have learned to ignore are the next wave for brands looking to engage consumers. Post-click engagement improves people's experience on a landing page or website when they respond to an ad such as native, social media, mobile, paid search, display, or email. Jebbit's platform provides unmatched post-click campaign creation, implementation and measurement, allowing brands to adjust on the fly to maximize consumer engagement. The platform empowers advertisers to introduce new products, build awareness, drive leads, acquire customers and provides more opportunities for engagement.
About Greater Media Boston: Greater Media Boston, Inc. is a subsidiary of Greater Media, Inc., the parent company of 21 AM and FM radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. It also owns a group of weekly newspapers in central New Jersey as well as several telecommunication towers throughout the United States.
About Jebbit: Jebbit is the leading digital marketing platform to customize, measure, and optimize Post-Click Engagement. Rather than focusing just on clicks and impressions, Jebbit focuses on what happens between the consumer and brand post-click. Our technology empowers brands to engage consumers by creating an interactive question and answer experience that overlays their landing pages. Jebbit has increased conversions and decreased wasted ad spend for over 100 brands to date and can easily integrate with any marketing campaign in minutes- no lines of code required- to improve results. CNBC named Jebbit as one of the "Top 25 Most Promising Companies in the World" in 2012, and Jebbit was named as the "Top Startup at SXSW" in 2014. For more information, visit: http://www.jebbit.com or follow us on Twitter: @Jebbit.
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