Grass Valley Appoints Mike Cronk as Senior Vice President of Marketing
February 26, 2013 --
*Strengthens Grass Valley's ability to meet customers' needs for strategic support and leading solutions
*Brings over 25 years industry expertise to senior management team
Grass Valley(r) today announced the appointment of Mike Cronk as Senior Vice President of Marketing.
Effective immediately, Cronk will have overall responsibility for product roadmap and strategy.
Based at the company's office in Hillsboro, Oregon, USA, Cronk brings a wealth of industry
experience to the role, and is returning to Grass Valley having spent nearly 20 years with the
company between 1989 and 2008.
"As our customers revitalize their operations they are increasingly asking us to help them become
more efficient and productive. We are committed to meeting their expectations, today and always,
with the best solutions delivery and vision in the industry," said Tim Thorsteinson, President
and CEO, Grass Valley. "Mike has the experience and the industry knowledge to enable us to set
the bar for excellence and will be a valuable member of our management team. I am delighted to
welcome Mike back to Grass Valley."
While previously at Grass Valley, Cronk was instrumental in repositioning the company and in
identifying strategic acquisitions such as Vibrint, Inc. from which Grass Valley grew to be a
leader in the news business.
After leaving Grass Valley in 2008, Cronk founded and served as CEO for Nmera, LLC, a lighting
company which competed and won accounts from established competitors at end users such as Google.
More recently, he has served clients as owner of Streamside Consulting, LLC. Cronk holds both
Bachelor and Master's degrees in Electrical Engineering from the Massachusetts Institute of
"This is a dynamic and exciting time in the television industry. Now more than ever it is
imperative that we at Grass Valley continue our long tradition of listening to customers to
bring technically innovative solutions to market" added Cronk. "I'm thrilled to be contributing
to that process again".
Current Chief Marketing Officer Graham Sharp, will leave Grass Valley at the end of March to
return to his consulting business. He will continue to work closely with Grass Valley, providing
guidance on strategy and corporate development.
"I would like to extend my thanks to Graham Sharp for his contributions to developing Grass Valley's
strategy and marketing over the past few years." added Thorsteinson.