Galaxy 61 Delivers A Show Open For VH1's New Season Of 'The Fabulous Life' That's Pure Gold!
The One-Stop Design-Driven Boutique Creates Fresh Content With a Hip-Hop Sensibility That Ties Into The Program's Content
April 16, 2014 --
The intro begins with a close up of a female hand, coated in gold dropping a golden cherry into a gold martini glass. The cherry splashes into the glass, setting in motion a cascade of liquid gold that takes the shape of a luxury cars, and then languidly drips from the vehicle to form a series luxury objects - from a couture high-heeled shoe and private jet to a Rolex watch. The intro closes as a huge splash of the gold fluid reveals the show's logo.
VHI created the concept and storyboard, and then tasked Galaxy 61's owner, designer/animator/VFX artist, Doug Johnson, VFX artist, Fola Akinola and modeler/VFX artist, Jasper Johnson with the complex execution of the FX-driven intro.
Doug and Galaxy 61 VFX artist, Fola Akinola, worked in tandem to create the multiple simulations and renderings of the objects, as well as the big splashes. Jasper Johnson brought a honed eye for detail to the process of reshaping the generic models of the object, simplifying some of them so they didn't overwhelm the simulations, but still maintained their integrity, and adding fine points to others to create more detail after the liquid "solidified." Additional transitions were created at the compositing stage and 3D elements were specifically designed to smoothly transform the initial molten liquid versions into the sharply defined finished objects.
"VH1's has a very skilled and innovative in-house team," says Doug Johnson. "Their creative director, Lucien Yang, and producer, Shelli Sweeney, are always a pleasure to work with. Their of-the-moment design for the intro, and their patience while the R&D process played out, allowed us to create a final product that we're extremely proud of."
Doug credits his company being awarded this job to its previous work for VH1's in-house graphics department on a package for their show, 'Best Year Ever.' It included a tie-in to Sonic Cherry lime, which combined the soda and crushed ice spilling out of a cup to create one seamless, fluid simulation - and showed that Galaxy 61 has the level of technical skill and scope of capabilities needed to create this kind of complex content.
The client's directive also included making the gold liquid flow with the consistency of honey, which was achieved by finessing the parameters in Realflow to get the right combination of viscosity and friction. Each string-like drip had to be individually simulated and then merged with the objects as they took shape. Rather than keeping the camera on the same plane, Doug Johnson devised a spiraling camera motion to emphasize the depth of the accumulating drips, and to add an element of discovery to the cascading product reveals. Galaxy 61's level of technical capability uniquely qualifies the animation/VFX boutique to create the kind of extensive liquid simulations required for the VH1 show open.
"This was the first project that really maxed out our newly updated render farm and 4X gigabit network, and we really enjoyed pulling out all the stops and pushing the technology to its limits," says Johnson. "The Rolex watch was the ultimate test of our capabilities, because it's comprised of so many separate pieces and details that needed to be simplified, without losing the essence of the object. This simulation consistently took the longest, and the resultant mesh contains millions of polygons."
Part of the creative challenge of creating high-quality liquid simulations is the long computation time required for each individual transformation. The intro for 'The Fabulous Life' included seven individual liquid transformations - plus the two large splashes that revealed the logo at the end. Even with the technical capabilities of Galaxy 61's extensive network of workstations' efficiently running multiple simulations, a full revision of the open still required a two to three-day turnaround. VH1 in-house creative team did the final compositing, added background elements, the logo end tag and provided the music.
"Another consideration was that there's no such thing as presets for this kind of dynamic simulation, so the R&D was critical to achieving the desired look," adds Johnson. "Any project featuring multiple fluid simulations is a challenge, but at the end of the day we were trying to direct and choreograph a liquid being poured out of a bucket - so a two and a half week schedule is really pushing the envelope."
"This open is just the kind of project that Galaxy 61 thrives on," adds Johnson. "VH1 brought us an inspirational concept and storyboard and our talent and technology transformed it into a fresh, innovative visual story with a kind of hip-hop sensibility that ties into the program's content."
About Galaxy 61:
Galaxy 61 is a design-driven animation/VFX boutique that's built a reputation for crafting captivating creative content that goes way beyond just expanding brand awareness to consistently deliver inventive, evocative, and even spellbinding visual stories. Compact and streamlined by design, Galaxy 61 offers a seamless creative resource that can take the reins of a project from concept, design, animation, character development, motion graphics, FX print, and sound design - right through editorial and compositing. The ultimate creative partner, Galaxy 61 is a mash-up of experience, raw talent, wit, ingenuity, originality - merging art and technology to create unforgettable brand experiences for both digital and traditional platforms.
Over the past two-decades Doug has created imagery for an eclectic mix of high-profile work for clients such as IBM, Combe, Nabisco, Nickelodeon, Voom, Casio, and Izod, Nick at Nite, to name a few. Doug Johnson was lead animator on numerous award-winning spots for national brands, such as Disney XD, Mattel, AT&T, Sci-Fi Channel, Orkin, Primeco, Dodge, Bellsouth, Shell, and others. For additional information contact Doug Johnson at 718-965-0965 or firstname.lastname@example.org
Type: Show Open
Product/Title: "The Fabulous Life of 2014" Show Open
Premiere Date: March 5th, 2015 (currently on air)
CLIENT: VH1 (Viacom) NYC
Producer: Shelli Sweeney
Creative Directors: Lucien Yang and Amanda Havey
VFX/Animation Company: Galaxy 61/NY (http://www.galaxy61.com)
Designer: Doug Johnson
VFX Artists: Doug Johnson, Fola Akinola
Animator/Designer: Doug Johnson
Modeling: Jasper Johnson
Equipment Used: Apple Mac Pro (Bootcamp) running Windows 7 64-bit, Autodesk Maya 2011, Next Limit RealFlow,
Adobe After Effects CS6, Adobe Illustrator CS6
MUSIC + AUDIO POST: VH1
Music/Sound Design: Scott Pittinsky