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Furniture For Life And Panasonic North America Announce Exclusive United States Distributor Partnership


April 20, 2017 --

BOULDER, Colo. and NEWARK, N.J., April 20, 2017 /PRNewswire/ -- Furniture For Life and Panasonic Corporation of North America are pleased to announce the signing of a business partnership appointing Furniture For Life ("FFL") as the exclusive United States distributor of Panasonic massage chairs.

For more than ten years, FFL has been at the center of the rapidly expanding, high-end, high-performance massage chair market in the U.S. Its products are sold through a nationwide network of authorized brick and mortar dealers, e-commerce outlets, and its direct-to-consumer channels.

"Today a great brand leader joins with a passionate distribution partner to energize the U.S. massage chair market. Our shared goal is to deliver health benefits and improved quality of life to the American consumer," said Ian Hays, Vice-President of Sales at FFL.

Hays adds, "All the products we choose to market deliver profound health and comfort benefits. As the name Furniture For Life implies, the products we represent are good for you and are built to endure. For what we do and for what we believe in as a business, Panasonic massage chairs are a perfect match."

Panasonic has a long tradition of engineering and manufacturing. Having been in the massage chair business since 1969, Panasonic is one of the world's early entrants into massage chair design and manufacturing. It owns a significant share of the Japanese massage chair market, and the Panasonic Real Pro massage mechanism is recognized as one of the most advanced and capable in the industry.

Panasonic massage chairs have been a leader in the worldwide market with technological innovations and state-of-the-art massage chair design and functionality. Panasonic massage chairs are synonymous with quality, durability, and style.

"We're driven to replicate the feeling of real expert hands as closely as possible, and we believe our massage chairs are closer to perfection than any others in the marketplace. Our new partners at FFL can enthusiastically carry forward our passion and success in the marketplace," notes Bill Soderberg, Group Manager of Panasonic Consumer Electronics Company.

About Furniture For Life
Furniture For Life is headquartered in Boulder, Colorado, and it maintains two permanent showrooms at High Point Market (5300 Showplace) and the World Market Center in Las Vegas (A-504). To learn more about Furniture For Life, please visit

About Panasonic Corporation of North America
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good.  To learn more about our products, visit Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at

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SOURCE Panasonic Consumer Electronics Company

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