European Utility Week hears that "energy desperately needs branding"
Smart energy conference encouraged to "pull in one direction"
October 15, 2013 --
Peter Economides warned the audience that "consumers can make or break you" and that "energy needs a narrative to talk to the audience about what is important to the audience." Utility companies were also advised to "create a strong culture about what you are doing and why you are doing it. And use the newly empowered consumer through social media."
From consumer to "prosumer"
The word consumer is not mentioned a single time in the European Commission's "Energy Roadmap 2050" says Remco Zinkweg, one of the Young European Energy Professionals (YEEPS), who were asked to evaluate the document and give their vision of what the European energy markets will look like in 2050. YEEPS sees the energy industry placing the "consumer in the middle, forming local energy communities that have more transparent, local energy prices."
Siemens' energy systems of the future
The CEO of Siemens Smart Grids division, Dr Jan Mrosik, gave his vision on the steps necessary for the energy systems of the future. According to Dr Mrosik, three drivers in the industry, namely sustainability, economic efficiency and security of supply, need to be balanced.
Siemens is the diamond sponsor of this year's European Utility Week which is attended by more than 8000 of the utility industry's leading minds and vendors of the latest technology in the smart energy industry this week, at what is the largest industry conference and exhibition on the continent.
This year's event has an overarching theme: "Pulling in one direction" which all the keynote speakers referred to. Delegates were encouraged to join forces and pull in one direction to create synergies within the industry and secure energy supplies for generations to come.
Communications manager: Annemarie Roodbol
Telephone: +27 82 562 7844