Entravision Communications Corporation's El Show de Erazno y La Chokolata #1 Afternoon Drive Radio Program Across 9 Top Markets
September 04, 2014 --
SANTA MONICA, Calif., Sept. 4, 2014 /PRNewswire/ --Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, today announced that its El Show de Erazno y La Chokolata is the top program in Afternoon Drive Time in English or Spanish among Latino Adults 18-49 in nine major U.S. Latino markets: Los Angeles, CA; Sacramento, CA; Riverside-San Bernardino, CA; Monterey-Salinas, CA; Stockton, CA; Denver, CO; Phoenix, AZ; Las Vegas, NV; and Reno, NV.
"We are very proud of the outstanding success of El Show de Erazno y La Chokolata and its ranking as the top afternoon drive program in these markets," said Jeffery Liberman, Chief Operating Officer of Entravision. "The program consistently outperforms its competition and has generated an overwhelmingly positive response from our audiences, who welcome its unique blend of news, popular culture, humor and human interest segments. With its talented on-air personalities and production staff, it is one of the leading programs in Spanish-language radio today, and its popularity within the Latino community is the kind of response Entravision strives to generate across all platforms and programming."
El Show de Erazno y La Chokolata is a top performing radio program on 66 affiliate stations in 49 U.S. Latino markets. The program launched in San Antonio, the 9th largest Latino market according to Nielsen Audio in the United States, on August 25, 2014. The show airs in markets covering 71% of the U.S. Latino population age 12 years and older. The cast, led by the multi-talented Oswaldo Diaz, playing characters including La Chokolata and El Doggie, tackles everything from news and health to love advice, using comedy to entertain listeners through skits and impersonations, engaging with their live audience during each show. As part of Diaz's efforts to create innovative and exciting ways to reach the show's listeners, he piloted "Echando Relajo con Erazno Google Hangout" on August 13, 2014. The first Latin DJ to do so, Diaz chose ten fans to "Hangout with Erazno" and chat on the Google platform during a live broadcast. The show has also been recognized by the City of Las Vegas through the commemoration of November 23rd as Erazno y la Chokolata day, which will be celebrated this year with an exclusive private concert in Las Vegas.
"The addition of El Show de Erazno y La Chokolata to the New York market in early 2014 was a milestone for the show and the launch in San Antonio builds upon that success and highlights the value of Entravision's syndicated content," added Mario Carrera, Chief Revenue Officer of Entravision. "Oswaldo Diaz and his team have attracted a strong following in all of the markets where the show broadcasts, from listeners and advertisers alike. They continue to bring their unique brand of entertainment to markets across the U.S., which strongly positions the program for further success."
El Show de Erazno y La Chokolata is syndicated and represented on a network basis on radio stations across the U.S. exclusively by Entravision Solutions. According to the Spring 2014 Nielsen Audio survey, El Show de Erazno y La Chokolata reaches nearly 1.5 million people, and over 930,000 Hispanic Adults 18-49 on Entravision stations alone. Among all Entravision and partner stations, the show reaches more than 2 million people and approximately 1.5 million Hispanic Adults 18-49. The breakdown of audiences for El Show de Erazno y La Chokolata in Entravision's nine major US Latino markets is as follows:
- Los Angeles, CA (6.8 share) on Superstation KLYY/KDLD/KDLE 97.5/103.1 FM
- Riverside-San Bernardino, CA (14.7 share) on KLYY/KDLD/KDLE 97.5/103.1FM
- Sacramento, CA (8.8 share) on KRCX 99.9 FM
- Monterey-Salinas, CA (21.3 share) on KLOK 99.5 FM
- Stockton, CA (17.9 share) on KMIX 100.9 FM
- Denver, CO (26.6 share) on KXPK 96.5 FM
- Phoenix, AZ (11.6 share) on KLNZ 103.5 FM
- Las Vegas, NV (16.6 share) on KQRT 105.1 FM
- Reno, NV (16.5 share) on KRNV 102.1 FM
"We are thrilled that the show is so widely embraced and that fans across the U.S. tune in regularly," said Diaz. "We want to thank Entravision for its unparalleled support. It's a dream come true that Erazno y La Chokolata reaches more than 2 million people and will now be heard in the vibrant San Antonio market. This accomplishment has energized the whole show and we look forward to building upon this success."
Sources: Reach for Entravision stations alone from Nielsen Audio, Spring 2014, P12+ for diary markets, P6+ for PPM markets, Hispanic A18-49, Mon-Fri 3p-7p. Reach for Entravision and partner stations from Nielsen Audio, Fall 2013 (most recent data available via Act1 Systems), P12+ and Hispanic A18-49 for actual air times by market. Shares from Nielsen Audio, Spring 2014, Mon-Fri 3p-7p, Hispanic A18-49.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation's top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network. Entravision also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation
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