Entravision Communications Corporation's Denver, Colorado Radio Stations Strengthen Ratings Leadership
La Tricolor KXPK-FM Ranked Number One Spanish-Language Radio Station and Number One in Afternoon Drive Time Regardless of LanguageJose KJMN-FM Ranked Number Two Spanish-Language Radio Station and Numb...
May 28, 2014 --
DENVER, May 28, 2014 /PRNewswire/ --Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, today announced that its La Tricolor KXPK-FM is the number one Spanish-language radio station in Denver, Colorado, with a 21.7 share of listening during the full week (Monday through Sunday from 6:00 a.m. to midnight among Latino Adults 18-49), increasing 16% from March 2014 and 3% compared to April, 2013, according to the April ratings report released by Nielsen Audio.
Entravision's Jose KJMN-FM was the number two ranked Spanish-language radio station in April during the full week in Denver, Colorado, with an 18.3 share of listening, an increase of 2% from the first quarter of 2014 and 25% compared to April 2013.
Entravision's La Tricolor KXPK and Jose KJMN stations are the Spanish-language powerhouses in the Denver market, with KXPK's average audience nearly six times higher and KJMN's average audience nearly five times higher than the number three ranked Spanish-language radio station in the market.
The strength of La Tricolor KXPK's ratings are in part attributable to the station's launch of morning drive time show, El Levanton con El Floras, in February 2014. The show had a 17.5 market share in April as it posted a 58% share increase from March. The station has also seen strong performance from Erazno y la Chokolata, which is Denver's number one program in afternoon drive time regardless of language, with an 8.0 market share among all adults 18-49 and ranking number one among Latino Adults 18-49 with a 29.4 market share.
Entravision's Jose KJMN station continues to be anchored by El Genio Lucas, the most-listened to Spanish-language show during morning drive time (Latino Adults 18-49) and the number two ranked program regardless of language in its time slot. With a 25.7 market share of Latino Adults 18-49 in April, El Genio Lucas attracts one in four Latino Adults listening to radio and has delivered 23% share growth compared to the same month in 2013.
"The continued market leadership and ratings growth of our stations demonstrates the dedication of all our employees and our ability to engage Denver's Latino listeners with exciting and high quality programming content," said Donald Daboub, SVP Integrated Marketing Solutions for Entravision's Denver market. "Denver has a growing and vibrant Latino population and our radio stations have become an intrinsic part of the Spanish-speaking community. We look forward to continuing to connect advertisers with Latino consumers across our diverse media platform in Denver and building upon Entravision's position as a content leader for the rapidly growing Latino market in the United States."
From 2000 to 2014 the Latino population in the Denver DMA increased 95% to more than 801,000 people (NSI UE 2014). The Denver radio metro is ranked the 15th largest U.S. market for Latino radio listeners, with a total of 503,500 people.
Colorado is one of Entravision's largest media markets, with a cluster of five television stations, four radio stations, websites and other interactive digital media located in Denver and Colorado Springs. In these markets, Entravision owns and operates radio properties serving the Denver, Colorado market including KJMN Jose 92.1 FM, KMXA Maria 1090 AM and KXPK La Tricolor 96.5 FM. Entravision also operates Univision affiliates KCEC-TV, KDVT-LP, and KVSN-TV and UniMas affiliate KGHB-CD, and provides sales and marketing services for UniMas affiliate KTFD-TV.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network, with television stations in 19 of the nation's top 50 Latino markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation
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