Courtyard Tackles The Season Like An "All-Pro"
Official Hotel of the NFL Pumps Up Experiences for Raving Fans
September 02, 2014 --
BETHESDA, Md., Sept. 2, 2014 /PRNewswire/ --Kicking off the 2014 National Football League (NFL) season, Courtyard by Marriott announces a schedule packed with guest excitement, fan activities and fun surprises. Courtyard embarks on its fourth year as "The Official Hotel of the NFL" with new NFL-themed commercials, a major fan event at the Kickoff game in Seattle, plus contests, guest packages and original content.
"This is going to be our best season yet," said Callette Nielsen, vice president and global brand manager for Courtyard by Marriott. "Helping our guests make room for a little fun on the road while tapping into their passion for football is a win-win for everyone. From enhancing our programs to adding new and engaging contests, we have it covered."
True to its commitment of enhancing the guest experience through its alignment with the NFL, Courtyard is rolling out unique experiences to fans throughout the season:
- KICKOFF: At 2014 NFL Kickoff in Seattle, the brand will host two days of events on September 3-4 for fans through its "Courtyard @" mobile experience program at the NFL Gameday Village in Pioneer Square. Featuring elements of the newly designed Bistro that serves as a hub for guests during NFL nights, the Courtyard pod will host continuous action, including an appearance by Seattle football legend Shaun Alexander, a Sirius XM live radio broadcast stage, an interactive fan photo experience and a series of giveaways and instant win-sweepstakes.
- COURTYARD CAMERA: In anticipation of the upcoming season, Courtyard invited all-pro quarterback Nick Foles to give fantasy leagues in Philadelphia the surprise of a lifetime. Foles traded in his helmet and pads for a fake mustache and apron to adopt a hidden identity as a Courtyard hotel server. As he surprised unsuspecting fantasy leagues, Courtyard captured their reactions on hidden cameras. The video can be found at youtube.com/CourtyardByMarriott
- TAILGATES: Expanding on last year's popular tailgate series, Courtyard is upping its game with 13 tailgates across the country this season. The events will feature NFL legends, food and fun for guests and invited local fans. Taking place on Thursday nights in the home team's city, two lucky winners from each tailgate will be treated like VIP's with tickets to that night's match up.
- CONTESTS: Courtyard and the NFL have teamed up to provide guests with an "All-Pro" interactive social experience. Running now through October 23, fans can test their NFL IQ for a chance to win an exclusive prize or one of two Grand Prizes; a trip to the 2015 Pro Bowl or 2015 NFL Draft. Additionally, beginning on October 27- November 23, Courtyard will run an "All-Pro" challenge, asking followers to post a photo on Facebook, Twitter or Instagram of an action that best exemplifies their "All-Pro" look for a chance to win one of two Grand Prizes; a trip to Super Bowl XLIX or a trip to all of their favorite team's regular season road games for the 2015-2016 season. The contests can be found at facebook.com/courtyard.
- NFL AD SERIES: Courtyard also recently debuted two new "All-Pro" commercials that highlight its NFL sponsorship, featuring NFL Network's Rich Eisen humorously interviewing guests about their All-Pro performances on the road while staying at the hotel. Both ads will air during NFL games throughout the season and can be viewed on the brand's YouTube page.
- PACKAGE: Courtyard is offering fans on the road the home field advantage with its Courtyard All-Pro Package, which includes a $20 electronic Amazon Gift Card, complimentary starter and drinks at the Bistro, and late checkout (as available).
Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests' needs for choice and control. With more than 950 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, call the Courtyard toll-free number at 800-321-2211, visit www.courtyard.com, or follow Courtyard at www.facebook.com/courtyard, www.twitter.com/courtyardhotels, or www.instagram.com/courtyardhotels.
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