Channel Master Engages Bob Gold & Associates To Lead Its Groundbreaking PR Program
March 24, 2014 --
LOS ANGELES, March 24, 2014 /PRNewswire/ -- Channel Master, a leader in consumer television products from antennas to innovative set-top technologies, today announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its communications program.
Channel Master's latest product is the 2014 CES-honored, subscription-free DVR+. This technology allows viewers to permanently "cut the cord," and watch and record free HD-quality broadcast TV. The unit is Internet enabled, and comes with a popular complimentary program guide that aids search and recording set-up. The Internet connectivity also allows consumers to stream online content via its comprehensive free channel guide.
"Bob Gold & Associates is widely recognized in the broadcast, cable and high-tech industries for its award-winning work for technology companies like ours," said Coty Youtsey, president of Channel Master. "We're confident they will serve as an invaluable partner to us."
DVR+, is the world's slimmest DVR, equipped with dual tuners that allow consumers to watch local channels, while simultaneously recording another program. The device supports both SD & HD video resolutions up to 1080i and 1080p. Used with an external hard drive, the DVR+ enables creation of home video libraries.
"Channel Master and its break-through DVR+ lets viewers fully enjoy the dozens and dozens of free over-the-air channels available in most television markets with no subscription fee," said Bob Gold, president and founder of Bob Gold & Associates.
About Channel Master Inc.
Channel Master is the industry leader in over-the-air broadcast entertainment products and solutions, established in 1949 with the U.S. patent for the very first aerial television antenna. Located in Phoenix, Ariz., the company's products are available through more than 200 distributors and thousands of retail stores worldwide. For additional information please visit www.channelmaster.com.
About Bob Gold & Associates
Bob Gold & Associates builds and burnishes brands by developing highly-tailored integrated public relations, marketing, and social media programs that resonate to make an impact. The agency's roster ranges from start-ups to Fortune 500 firms. Headquartered in Redondo Beach, Calif., the company is represented in Chicago and New York City. Bob Gold & Associates is a co-founder in the Whiteoaks International Network, a global tech-focused public relations agency network with 17 offices in 37 countries across five continents. For more information, visit www.bobgoldpr.com.
SOURCE Bob Gold & Associates
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