Cablevision to deploy new cloud-based ad solution from ActiveVideo
American Express to become first advertiser to test new platform later this year
April 30, 2014 --
BETHPAGE, N.Y. and SAN JOSE, Calif., April 30, 2014 /PRNewswire/ --Cablevision (NYSE: CVC) and ActiveVideo today announced that they are working together to deploy the new CloudTV AdCast platform later this year. This new capability enables delivery of HTML5 interactive ads from the cloud and simplifies the process of extending rich, graphic-intensive ads to television. Ads written once in HTML5 can now be extended to TV in a more seamless way that reduces costs and accelerates time to market for advertisers.
Cablevision's initial trial deployment will include American Express and its interactive TV app called "Amex NOW".
In addition to more robust interactive features, the new platform will offer Cablevision advertisers key data insights into the actual effectiveness of their ad buys, viewer engagement, response-rates and conversion. These insights can then be utilized by advertisers and their agencies to further optimize their campaign and ad messaging.
"Simplifying the process for advertisers to extend interactive ads to television is a key objective for Cablevision," said Ben Tatta, president of Cablevision Media Sales. "We look forward to the launch of AdCast and the introduction of new, more robust ad solutions for American Express and all of our valued clients."
"Pay-TV's efforts to scale interactive TV advertising repeatedly have been hindered by the fragmentation and limited resources of the millions of existing set-top boxes," said Jeff Miller, president and CEO of ActiveVideo. "Cablevision's market leadership is enabling brands to bring to television the personalization, interactivity and metrics that have driven the success of Web ads."
Debuted earlier this year at CES, CloudTV AdCast enables interactive TV ads to be rendered in the cloud, streamed irrespective of graphics, memory and processing power of devices and navigated via existing remote controls.
Cablevision Systems Corporation(NYSE: CVC) is a leading media and telecommunications company, serving millions of households and businesses throughout the greater New York area. Providing quality products that keep customers connected, Cablevision offers Optimum-branded digital cable television, high-speed Internet and phone services as well as Optimum WiFi, the nation's most robust wireless Internet network. Cablevision's Lightpath subsidiary is a premier provider of integrated business communications solutions for larger companies. Through its local media and programming properties News 12 Networks, Newsday Media Group and MSG Varsity Cablevision also delivers news and information created specifically for the communities it serves. Additional information about Cablevision is available at www.cablevision.com.
ActiveVideo is the developer of CloudTV, the only cloud-based software platform that enables service providers, content aggregators and CE manufacturers to virtualize CPE functions in the cloud for the purposes of delivering next-gen user interfaces, online content, and interactive advertising for TV to millions of set-tops and connected devices. Using a "write once, deploy everywhere" approach, CloudTV eliminates the need to write content services, advertising and T-commerce applications for countless device makes and models, resulting in lower operational cost and faster time to market. ActiveVideo is based in San Jose, CA, with offices in Los Angeles and Hilversum, the Netherlands. Visit us at www.activevideo.com or www.facebook.com/ActiveVideoNetworks; follow us at www.twitter.com/activevideo.
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