CTC Media Develops a Transmedia Projects Department
February 10, 2014 --
MOSCOW, Feb. 10, 2014 (GLOBE NEWSWIRE) -- CTC Media, Inc. (Nasdaq:CTCM) announces the structural changes aimed at further development and enhancement of CTC Media presence on the Internet and in digital media and related to coherent implementation of the Company's strategy towards centralization and optimization of principal business processes. CTC Media has formed a Transmedia Projects Department that will continue the development of digital and cross-platform programs and will produce various projects in Internet.
The department is headed by Alexey Pivovarov, who joined the CTC Media team in October 2013. The department is to be responsible for the following domains: transmedia content development, creation, promotion and monetization of online content, partner projects and new projects.
Alexey Pivovarov's team focuses on developing a framework for new cross-platform development projects of CTC Media, integration of television projects of the Company into digital media and an Internet and multimedia development strategy for business diversification. The department is to be supervised by Viacheslav Murugov, Chief Content Officer and Head of CTC Channel.
Yuliana Slashcheva, CTC Media's Chief Executive Officer:"Multiplatform content consumption is an important trend in media development, opening up new opportunities for scaling up the audience, promoting television brands and monetizing unique content. Creation of new development will allow integration of all digital and transmedia projects with TV business. CTC Media has become Russia's pioneer in cross-platform projects and continues active development of this area, which is one of our key strategic priorities."
Viacheslav Murugov, Chief Content Officer and Head of CTC Channel:"Creation of a dedicated department is a logical step towards consolidating the creative expertise of CTC Media and ensuring effective management of transmedia project development. We intend to implement cross-platform projects in all accessible media for maximum involvement and coverage of our audience."
Alexey Pivovarov, head of the Transmedia Projects Department:"Today's viewers are not content with the screen alone. To be a leader in the rapidly changing market, it is necessary to find new methods of involving the audience emotionally. Transmedia projects, which are at the junction of television, Internet and mobile applications, are the optimal approach to performing this task."
CTC Media is Russia's leading independent media company. The group of companies controls three television channels in Russia: CTC, Domashny and Peretz, as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Europe, Central Asia, Armenia, Georgia, Azerbaijan, the Middle East, as well as live in Kyrgyzstan. An international version of the PERETZ channel is also available in Belarus. CTC Media has a number of digital entertainment media assets: videomore.ru, domashniy.ru, ctc.ru, peretz.ru. The Company's common stock is traded on the NASDAQ Global Select Market under the symbol "CTCM". For more information on CTC Media, please visit www.ctcmedia.ru.
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