Boston's Bernie & Phyl's Furniture Awards Advertising Account To DeVito/Verdi
New York Ad Agency To Handle Marketing Duties For Leading Furniture Retailer
August 01, 2014 --
NORTON, Mass., Aug. 1, 2014 /PRNewswire/ --The popular Boston furniture retailer Bernie & Phyl's Furniture is giving New York ad agency DeVito/Verdi a seat at its marketing table by naming the award-winning creative shop its new agency of record, it was announced today by Rob Rubin, president of merchandising and marketing at Bernie & Phyl's.
By bringing in DeVito/Verdi, the family-run company is seeking to further raise its profile and communicate its highly successful niche in an extremely competitive marketplace. The agency will be tasked with handling all marketing communications. Billings for the assignment were not disclosed.
"Our company has experienced a rapid rise since it was founded 30 years ago, and it's time we partnered with one of the industry's best to market ourselves as we evolve and grow throughout this marketplace," said Mr. Rubin. "Advertising helped us build this business, and we look to utilize it more thoroughly as we add creativity to all aspects of our marketing to reach the next level."
Founded in 1983 by Bernie & Phyllis Rubin, the married couple has become popular local personalities due in large part to their starring roles in their advertising commercials over the years. Their down-to-earth, approachable manner on-screen and off helped establish Bernie & Phyl's, as it quickly became one of the largest furniture retailers in New England.
"This is a true family company that is beloved in Boston and poised to expand its footprint throughout New England. It's a great opportunity to create advertising that separates Bernie & Phyl's from its competitors and reinforces the company's unique shopping experience," said Andy Brief, director of account services at DeVito/Verdi.
DeVito/Verdi also works with other well known Boston-area companies and brands such as Mass. General Hospital, Legal Sea Foods, Fallon Community Health, Herb Chambers Companies, Suffolk University and Tribe Mediterranean Foods.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence.
DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, North Shore/Long Island Jewish Health System, The National Association of Broadcasters, Meijer, New York Institute of Technology, Anna's Linens, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Abington Memorial Hospital, CarMax, Sports Authority, Daffy's, For Eyes Optical and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
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