Boeing Wants To Be More Like Apple: CEO
By DMO Affiliate
Boeing Chief Executive Officer Jim McNerney said the company wanted to be more like Apple in the way it innovates, rather than doing a "moon shot" development every 25 years. Boeing Chief Operating Officer Dennis Muilenburg expanded on the Apple comparison, saying Boeing's forthcoming 777X jet was an example of using "evolutionary" technology steps to deliver a "revolutionary" product.
|Boeing Wants To Be More Like Apple: CEO|