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Belk Galleria Dallas Featured in Episode Five of Dallas Cowboys Cheerleaders: Making The Team

Belk, Dallas Cowboys Cheerleaders launch partnership with fashion, store appearances and giving back

September 02, 2014 --

DALLAS, Sept. 2, 2014 /PRNewswire/ --Belk, the nation's largest family owned and operated department store company, is the official style destination of the Dallas Cowboys Cheerleaders. Belk is prominently featured in this season of Country Music Television's (CMT) popular reality series DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM. Episode five of the reality series airs Friday, September 5 at 9 p.m. ET/PT on CMT. The episode will showcase Belk at Galleria Dallas and this season's fashion do's and don'ts from DCC director Kelli Finglass and head choreographer Judy Trammell.

In May, Belk announced a three-year partnership agreement with DCC that includes endorsements, appearances, and numerous co-branded marketing initiatives. Throughout October, Belk will be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops. The iPromise clothing line will be sold starting in late September, just in time for national breast cancer awareness month.

"It has been a true pleasure to work with America's most iconic cheerleading squad. The entire Belk family is thrilled to see the wonderful women of DCC peruse the latest and greatest in fall fashion at our Galleria Dallas store," said Jon Pollack, EVP of marketing, sales promotion and eCommerce at Belk. "We look forward to working with America's favorite cheerleaders for years to come."


Kelli Finglass and Judy Trammell's wardrobes feature Modern. Southern. Style. from Belk Galleria Dallas throughout season nine of DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM. Belk and the DCC organization also work together on public appearances at the store, in-stadium presence for Belk at Dallas Cowboys home games, radio commercials and an exclusive fashion line called iPromise which benefits Susan G. Komen. Fans can engage with Belk and DCC via social media using the hashtag #DCCBelkDallas.

"Fans of the show will appreciate our tie-in with Belk since the company's fashion, style and southern values mirror what the Dallas Cowboys Cheerleaders represent," said Finglass. "We've really enjoyed our partnership and are excited about the looks we're featuring from Belk throughout the football season."

In April, Belk opened its first flagship location in Texas at Galleria Dallas. The Dallas Cowboys Cheerleaders were on hand to celebrate with performances, photos, and autographs at the Grand Opening charity event and ribbon cutting event. The 180,000-square-foot anchor store features three floors of shopping and carries high-end designer brands such as Nanette Lepore, Pink Tartan, Bonobos, Eileen Fisher, French Connection, Free People, Michael Kors, Laura Mercier and a Kate Spade Shop. Belk has 299 stores throughout the Southeast with 14 locations in Texas.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence. Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offersmany ways to connectvia digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

About the Dallas Cowboys Cheerleaders

The world-renowned Dallas Cowboys Cheerleaders have dazzled crowds around the globe since 1972. Introduced to Texas Stadium to add entertainment and excitement to the NFL game-day experience, the Dallas Cowboys Cheerleaders quickly became an American icon, creating an international phenomenon that was quickly replicated throughout the NFL. The troupe's blend of glamour, beauty, showmanship, explosive dances featuring poms and their signature kickline has solidified the elite performance group's position as one of the most well-known symbols of pop culture. The ladies' signature star-spangled uniforms set the Dallas Cowboys Cheerleaders image and style apart and has brought international notoriety, that while often imitated, has yet to be duplicated in popularity and prominence. Nicknamed "America's Sweethearts," the Dallas Cowboys Cheerleaders are ambassadors of good cheer across the country and serve as the Dallas Cowboys primary military outreach liaisons. With 75 international USO tours to their name, the Cheerleaders are recipients of three prestigious service awards for their work with the military the Spirit of Bob Hope Award, the Veterans of Foreign Wars Award and the American Legion Award. Frequent guest performances on national television shows like Oprah, Saturday Night Live, American Idol and The View only accompany the troupe's own highly rated CMT reality show titled "Making The Team" now in its ninth season.

SOURCE Belk, Inc.

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