Ant Farm Produces the Reveal Trailer, Starring Kevin Spacey, for Activision's "Call of Duty: Advanced Warfare"
May 06, 2014 --
Ant Farm, a leading entertainment marketing and advertising agency, has produced the Reveal Trailer for the world premiere of Activision's Call of Duty(r): Advanced Warfare." It can be seen here: https://www.youtube.com/watch?v=yCzM5puO1NM
In this new trailer, Kevin Spacey delivers a powerful speech on the shortcomings of democracy in the free world. Call of Duty: Advanced Warfare envisions battlegrounds of the future, where both technology and tactics have evolved to usher in a new era of combat.
Ant Farm collaborated closely with Activision and developer Sledgehammer Games to produce the reveal trailer, directing all game footage, which was captured on next gen console. "We looked to create a spot that was the perfect marriage of a tremendous actor performance combined with brilliantly directed gameplay," said Ant Farm VP/Creative Director Scott Carson. "The incredible graphic leap that Call of Duty: Advanced Warfare has taken delivers the emotional impact of Kevin Spacey's speech in a way never possible before. Our teams captured extraordinary moments of gameplay that would stand up to that kind of powerhouse performance."
The trailer provides the global audience with breathtaking sequences featuring hover bikes, walking tanks, a weaponized mech suit, and super-human strength, speed and verticality of the exoskeleton suit.
Ant Farm has created, directed and edited many of the groundbreaking advertising gameplay spots for Activision's Call of Duty(r) franchise, including trailers, television spots and advertising packages, and one of the first ever digital 3D trailers for a videogame. In April, Ant Farm won a total of seven Game Marketing Awards, including the Gold Award for "Best Showing at a Trade Event: E3 Experience" (Activision/Blizzard Entertainment).
ABOUT ANT FARM:
Ant Farm is a leading, full-service entertainment marketing and advertising agency owned by DDB and part of the Omnicom Group. The agency specializes in creating award-winning campaigns and content for consumer brands, major motion picture studios, television networks, and video game publishers.
Ant Farm has multiple divisions under its company banner including: Theatrical, Games, Broadcast, Digital, and Experiential. Ant Farm has a strong pedigree in game advertising from Call of Duty to other notable franchises such as Angry Birds, Assassin's Creed, Destiny, Fable, Far Cry, Mad Max, and Watch Dogs.
The agency's theatrical division is Industry Creative, which is a wholly owned subsidiary of the parent company and is renowned for entertainment branding across all mediums from tent-pole blockbusters to independent film sensations.