Analysis of United States' DTT Market 2014-2018: Key Vendors are CBS, NBCUniversal, Time Warner and Viacom
August 26, 2014 --
Terrestrial television is a type of television broadcasting system, which uses radio frequencies for transmitting signals from the source without the help of a satellite. The signal is received using antennas and tuners. Digital terrestrial transmission is an upgrade of analog television and a technological evolution of broadcast television. It uses earthbound circuits to broadcast and does not use a satellite. They broadcast land-based signals and are known as terrestrial signals. Digital terrestrial transmission is the largest free-to-air TV platform.
The analysts forecast the Digital Terrestrial Transmission market in the US to grow at a CAGR of 6.42 percent over the period 2013-2018.
The report, the Digital Terrestrial Transmission Market in the US 2014-2018, covers the present scenario and the growth prospects of the Digital Terrestrial market in the US for the period 2014-2018. To calculate market size, the report considers revenue generated from the digital terrestrial transmission subscription and advertising. The report provides the number of digital terrestrial transmission household in the US and the average rate per household.
The report provides the vendor landscape and a corresponding detailed analysis of the leading vendors in the Digital Terrestrial Transmission market in the US. In addition, the report discusses the major drivers that influence the growth of the market and also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
One of the most predominant emerging trends in the market is the increased digitization of television networks will increase the market share of DTT. Digitization of TV networks will provide consumers with a wide range of channels and better picture quality. It will also help service providers provide more channels at a low cost. In addition, digitization provides consumers with HD audio and video at a low price. This process of digitization will increase the demand for DTT.
According to the report, one of the key factors influencing the growth of the DTT market in the US is the spectrum efficiency and increased transmission capacity offered by the DTT platform. This helps in delivering high-quality video and add-on services such as OTT and VOD to viewers.
Further, the report states that one major challenge that hampers market growth is the availability of internet TV. Internet TV offers on-demand content and flexibility in viewing content in terms of time, and allows storage of the data on a computer.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Country Profile: The US
07. Market Landscape
08. Digital Terrestrial Transmission Value Chain
09. Market Segmentation by Revenue Type
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
- Time Warner
- American Broadcasting Company
- Fox Broadcasting
- The CW
- The Walt Disney
For more information visit http://www.researchandmarkets.com/research/92brfr/dtt_market_in_the
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SOURCE Research and Markets
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