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ATEME Unveils LiveSphere, a 360 degree View of Live Events

Strategic Partnership Brings Immersive Experience to Second Screens

April 08, 2014 --

LAS VEGAS, April 8, 2014 /PRNewswire/ -- National Association of Broadcasters, South Hall, Upper, Booth #SU7102-- ATEME, a global leader in advanced video compression solutions for the broadcast industry, along with partners Kolor and Finwe announced the introduction of LiveSphere, a turnkey 360 degreevideo broadcast solution for live entertainment, sporting events and reality TV shows.

ATEME Logo.

LIVESPHERE KEY FACTS:

  • Partnership produces a game-changing solution ATEME, in association with Kolor, the world leader in 360 degree photo and video stitching and Finwe, an expert in innovative mobile interaction, have partnered to develop an end-to-end video broadcast solution that captures, stitches, streams and displays video to provide an immersive panoramic consumer experience for tablets, smartphones and virtual reality headsets.
  • Live 360 degree television To produce a 360 degree video broadcast, a scene is shot with multiple cameras that capture all possible viewing angles. These various views are then stitched together into a single high resolution video sphere that is encoded and streamed using existing standards. On the receiving end, viewers are able to choose and dynamically modify their field of view by either moving the display or touching the screen.
  • Compelling use cases Sports fans will enjoy a 360 degree view into sports arenas, on racetracks or on the field, while music fans will have the ability to select and zoom in on one artist at a concert, stay on that artist or turn around and watch the audience. Reality TV viewers can navigate on and off stage, take the public's or the presenter's view or have a look at their favorite character, regardless of camera angle.
  • Research and testing Through the combined efforts of the three companies, the solution is currently being tested in a variety of environments and the team is looking forward to expanding the experiments as the research continues.

More information on www.LiveSphere.com


ATEME Unveils LiveSphere, a 360 degree View of Live Events

SUPPORTING QUOTES:
Michel Artires, CEO, ATEME, said:
"ATEME is proud to be involved in a number of research partnerships that advance new and exciting video capture and display technologies for our industry. We are thrilled to be able to announce LiveSphere as proof positive in the value these innovative collaborations can bring to our global roster of premiere video clients."

About ATEME
ATEME is a world leader in HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for live broadcast contribution links, fulltime distribution services, non-linear file and live video streaming solutions for OTT, IPTV and VOD applications. More information is available at www.ateme.com.

Contact: Kim Dearborn,
Nadel Phelan, Inc.,
T: +1-831-440-2407,
E: kim@nadelphelan.com

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SOURCE ATEME

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