4.4 Million Canadians Watch Eugenie Bouchard's Semifinal Match on TSN and RDS
January 23, 2014 --
- Historic AUSTRALIAN OPEN match attracts a record average audience of 1.5 million viewers to TSN, RDS, and RDS2 -
- TSN's coverage of the 2014 AUSTRALIAN OPEN continues this weekend with the men's and women's finals -
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TORONTO, Jan. 23, 2014 /CNW/ - Canada's Genie Army supporters came together for her historic 2014 AUSTRALIAN OPEN match last night. Overnight data from BBM Canada confirms that a total of 4.4 million unique viewers watched rising Canadian star Eugenie Bouchard's semifinal match against China's Li Na on TSN, RDS, and RDS2.
The highly-anticipated match drew a record average audience of 1.5 million viewers to TSN (988,000), RDS (365,000), and RDS2 (182,000) - making it the most-watched AUSTRALIAN OPEN match ever on Canadian television.*
TSN's live coverage of the 2014 AUSTRALIAN OPEN continues with the men's semifinal #2 featuring Roger Federer versus Rafael Nadal airing live on Friday, Jan. 24 at 3:30 a.m. ET** on TSN.
Coverage concludes this weekend with the women's final featuring Li Na versus Dominika Cibulkova, airing live on Saturday, Jan. 25 at 3 a.m. ET** on TSN and the men's final, airing live on Sunday, Jan. 26 at 3 a.m. ET** on TSN.
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women's World Cup Canada 2015, TSN's slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf's Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.
Source: BBM Canada
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.
**Start time is subject to change
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