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22squared Named Agency of Record for Aaron's

Atlanta, GA (PRWEB) March 15, 2013

22squared today announced its agency of record relationship with Aarons, a national leader in lease ownership for residential furniture, consumer electronics, home appliances and accessories. 22squared is Aaron's first official AOR, and as such is also evolving the brand positioning and conducting foundational research for the brand.

Were thrilled to be named Aarons first agency of record as they look to build upon their significant foundation, said Richard Ward, President and CEO, 22squared. They are poised for growth and were eager to partner with them, help position the brand nationally and bring our holistic, integrated approach to the challenge.

22squareds initial efforts for Aarons included two broadcast commercials, "Light Switch" and "Doghouse. These spots, which aired in the fall of 2012, highlight the name brand electronics and appliances available for lease ownership through the company and laid the groundwork for the brands evolution.

Aarons is a category-leading company and were proud to partner with 22squared, an agency with a 90-year history thats also on the leading edge of marketing today, added Andrea Freeman, Vice President of Marketing, Aarons. From their strategic thinking and vast experience with traditional channels to their industry leadership in social and mobile, were excited at the prospect of having them take our brand to the next level.

The newest work for the brand, a broadcast spot called The Smell of Ownership, celebrates that with the help of Aaron's, everyone can experience the "smell of mine." In the spot, the delivery of a new set of furniture causes a woman to become engrossed in the pride (and smell) of ownership. The talent selected for this spot was a bit unique both actors are improv comedians, chosen specifically for their ability to let humor unfold naturally. The spot will air nationally on cable and broadcast networks through May 12.

About 22squared
22squared creates exponential ideas for exponential results because who doesnt want to add squared to their reach, advocacy or sales? We are the fifth largest independent agency in the country and we create big brand ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Floridas Natural Growers, Publix Super Markets, Inc., Shoe Carnival, Southeast Toyota Distributors, and other iconic brands to spark conversation in the public at large and turn customers into advocates. How else could a 90-year-old shop reinvent itself and be awarded iMedias 2011 Best Agency for Social Media? Visit 22squared.com to learn more.

About Aarons, Inc.
Aaron's, Inc. (NYSE: AAN), a leader in the sales and lease ownership and specialty retailing of residential furniture, consumer electronics, home appliances and accessories, has more than 2,075 Company-operated and franchised stores in 48 states and Canada. Founded in 1955 by entrepreneur and Chairman Emeritus R. Charles Loudermilk, Sr. and headquartered in Atlanta, Aaron's has been publicly traded since 1982. For more information, visit http://www.aarons.com.

Read the full story at http://www.prweb.com/releases/AaronsInc/AOR/prweb10517721.htm.