Press Release... Premier Retail Networks / Mar. 19, 2003

Premier Retail Networks and Sears Launch Unique In-Store HDTV Broadcast Platform
DISH Network to Provide Satellite Delivery
SAN FRANCISCO, Mar. 19, 2003 -- Premier Retail Networks (PRN) announced today that it will deliver customized, high-definition (HD) programming to 870 Sears full-line stores on Sears' in-store television broadcast platform, the first HDTV platform capable of delivering content targeted by geographic region and stores. PRN will use DISH Network Business Solutions (DNBS) as the satellite delivery provider for this platform.

Sears' in-store television broadcast platform will now provide crystal clear, sharp pictures and high-quality sound in high-definition, while featuring Sears' customized content, HD edu-tainment, sports, concert footage, movie trailers, advertising and visually appealing HD footage. With satellite delivery of PRN content, programming segments can be updated frequently to provide timely in-store information for Sears' customers. Sears and advertisers on the Sears in-store television broadcast platform will now have unique targeting capabilities allowing them the opportunity to customize their message to consumers by geographic region and store.

"We are pleased to bring to Sears our experience in creating high-definition programming designed to inform and entertain customers in the retail environment," said Peter Cullen, general manager of PRN Home Electronics Network. "For many consumers, the retail environment is their first experience with HDTV. Our programming is specifically designed to show viewers the dramatic difference between traditional analog TV and HDTV. Ultimately, the best way to help our retail partners create HDTV sales opportunities is to showcase the quality of HD programming; inform customers about the latest HD products, features, and services available; and show shoppers what programming is available in their area."

"Together, Sears' offering of plasma and LCD high-definition televisions combined with PRN's satellite delivered high-definition programming, makes a powerful in-store presentation for our customers," said Ray Brown, vice president/general merchandise manager of Home Electronics for Sears, Roebuck and Co.

"We are very excited to contribute to Sears' and PRN's success," said Polly Dawkins, vice president of DNBS. "Our satellite delivery capability combined with our DishPoP server technology is an ideal solution for providing timely content updates for PRN's network."
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PRN uses DNBS' DishPoP service to simplify content distribution and broadcast targeted programming on the Sears television broadcast platform.

About Premier Retail Networks (PRN)
Founded in 1993, PRN is the creator of in-store media networks that reach and engage consumers while they shop in America's largest retailers. PRN partners with retailers and advertisers to create in-store television and interactive networks that broadcast news, product information, entertainment and advertising to viewers while they shop. By creating customized programming for retailers and advertisers, PRN builds brand equity, customer satisfaction, and shopper loyalty. PRN programming is shown in over 5400 stores located in every state and DMA in the USA. Its Nielsen measured television and interactive networks deliver 170 million gross impressions each month. PRN's headquarters are in San Francisco, California.


Source: Premier Retail Networks
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