At Issue... Page 3 of 3

User Story: Too Much Work, Not Enough Time

Jeff utilized the picture-in-picture feature again when the director wanted character flashback sequences as a plot development device. After installing Elastic Gasket and CineLook Film Damage into the Avid|DS HD, Jeff built a grainy cinematic on-screen "memory" window of the characters' past experiences, while the real-time story line continues in the background.

Working under the gun, speed and accuracy were of the essence, and this is where Jeff believes that the Avid|DS HD performed flawlessly:

"When it came to editing, Avid|DS HD's abilities really came to life – especially in the opening montage sequence. The director was continually changing the shape of the opening….right up until two days before the show went to air. The Avid|DS HD was able to reapply the changes very quickly and deliver exactly what the director wanted."
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The nine days of editing "Hell on Heels" around the clock may have been more like "Hell Week" for Jeff and his co-editor, but any doubts about his professional competency or decision-making abilities were laid to rest. Jeff proved that a seize-the-day video editor with the right tools can overcome challenges that might scare others away. Like many of the Hollywood story lines he sees from a video editor's perspective, Jeff agrees that the only real risk in show business — is not taking one at all.
About the author: After graduating from Tufts University with a BA in English in 1992, Jay Bride began writing professionally as a copywriter for a Portland, ME radio station. This experience led to a stint at Grey Advertising in New York City working on packaged-goods advertising. Following business school and a dot.com job, Jay has been focusing on business and expository freelance writing, but he continues to pursue his dream of finishing a feature-length screenplay. Jay can be reached at jaybride@aol.com.

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