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Fall Television Premieres Give Glimpse of Future Viewing Habits of a TiVo Nation |
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These new viewing patterns offer a glimpse of the changing face of network programming and the potential for a new perspective on the timeslot organized viewing and programming patterns that have ruled television for the past 50 years. As programming debuts this fall, TiVo subscribers are sampling new shows and are more likely to remain loyal to the programs they find most entertaining. [an error occurred while processing this directive] "New fall shows aren't the only thing premiering this television season. For the first time, more than 1 million viewers will be watching the new television season using TiVo and they'll be tuning into recorded rather than live television," said Mike Ramsay, CEO of TiVo. "Inevitable change will sweep across the television landscape in the next few years as viewers find the shows that interest them and watch them at the time most convenient for them." Unlike non-DVR households that watch live programming most of the time, in TiVo households 80 percent of primetime programming is recorded and played back on the viewers' schedule. This means they are rarely tuned into network programs during the timeslot scheduled airing. For example, Friends is one of the most popular shows on TiVo every Thursday night, just as it is in non-TiVo households. But a significant number of TiVo viewers will shift the popular show for viewing on the weekend. Other popular shows often shifted from their network primetime slot include The Practice, Everybody Loves Raymond and ER. (See Chart Below) "TiVo households timeshift programming from primetime to their own personal downtime in order to watch shows on their own schedule. This can often result in the recording and sampling of a wide variety of programs, both primetime favorites and new programming, especially at the beginning of the new TV season," Ramsay said. The power of TiVo to reshape the timeslot organized landscape can also be seen in which of this fall's new shows TiVo viewers are beginning to add to their list of Season Passes. Of new shows this season, the Top 5 most popular entries for the Season Pass feature so far are: 1. CSI: Miami, CBS 2. Firefly, FOX 3. John Doe, FOX 4. Push, Nevada, ABC 5. Without a Trace, CBS This list of Season Passes represents those programs that TiVo viewers may feel some affinity for as the new shows premiere. Whether or not those recordings remain as Season Passes over the course of the fall season may demonstrate which programs are maintaining TiVo viewership. Whereas new shows may struggle to build an audience against an established favorite, TiVo viewers control their viewing schedules and can sign up to view an entire season of the shows that most interest them, while maintaining recordings for their primetime favorites like Friends and ER. TiVo's Top 5 new fall debuts is based the number of households that entered these programs into the feature on TiVo known as "Season Pass." This feature allows TiVo viewers to record an entire season of episodes of their favorite programs just by clicking in the title of the show. Two shows -- CSI: Miami and Firefly have already achieved mainstream critical and audience acceptance. But the remaining top five programs -- John Doe, Push, Nevada, and Without a Trace -- reflect the impact the digital video recorders give viewers to find shows that have notoriously bad or highly competitive time slots. But whether those shows maintain popularity in a TiVo schedule over the season can offer a glimpse at how a show may fare in primetime. As some of the fall's newest shows take their cue from last year's 24, building complex story lines that must be viewed week after week, TiVo viewers more readily accept these shows knowing that they only need to set a season pass to quickly and easily record every episode. And as shows like Push, Nevada push the envelope, TiVo viewers may be more willing to try new things. Push, Nevada, a new kind of reality show that pairs compelling drama with the prospect of a cash prize, entices viewers to watch each installment so they can get all the clues, solve the mystery and claim the prize. With a push of a button, TiVo viewers have the ability to fast forward, pause, rewind, and catch every clue in each episode. TiVo, the creator and leader of television services for digital video recording, analyzed aggregate and anonymous subscriber data to learn more about how subscribers were utilizing the timeshifting capabilities. TiVo digital video recorders allow subscribers to save their favorite shows to a hard drive, avoiding the hassles of videotape, so they can view what they want, whenever they want. TiVo Timeshift Audience for Popular Prime Time Programming*
* TiVo does not collect and cannot analyze the personally identifiable viewing habits of individual subscribers absent their prior affirmative consent. These analyses are based on a review of randomly selected data from an aggregate and anonymous sample that does not contain any information that might identify or point to a particular subscriber or household. Source: TiVo [an error occurred while processing this directive] 
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